Design-Centered Entrepreneurship
2. Auflage
Erschienen am 6. Mai 2022
Buch
Hardcover
332 Seiten
978-1-032-07016-2 (ISBN)
Beschreibung
Grounded in extensive research and field testing, Design-Centered Entrepreneurship presents a concise problem-solving approach to developing a unique business concept. Step-by-step guidelines provide insight into exploring market problem spaces, uncovering overlooked opportunities, reframing customer problems, creating business solutions, and sustaining success and an entrepreneurial culture.
Drawing on methodologies from the world of design, the book helps students of entrepreneurship fill in the missing piece that transforms opportunity recognition into a viable business concept. Plenty of useful diagrams help to organize key concepts, making them easily accessible to readers.
This second edition has been updated to include social entrepreneurship, more international examples and enhanced support materials. The digital supplements include a virtual creative problem-solving profile, slides, and an instructor manual.
Design-Centered Entrepreneurship is the ideal text for entrepreneurship and new venture creation courses with a focus on design thinking.
Drawing on methodologies from the world of design, the book helps students of entrepreneurship fill in the missing piece that transforms opportunity recognition into a viable business concept. Plenty of useful diagrams help to organize key concepts, making them easily accessible to readers.
This second edition has been updated to include social entrepreneurship, more international examples and enhanced support materials. The digital supplements include a virtual creative problem-solving profile, slides, and an instructor manual.
Design-Centered Entrepreneurship is the ideal text for entrepreneurship and new venture creation courses with a focus on design thinking.
Rezensionen / Stimmen
"Design-Centered Entrepreneurship 2nd Edition provides a clear and structured plan for today's entrepreneurs. This extremely helpful guide provides an easily defined outline for design thinking course development."- Dr Dan Leland, DBA, Associate Professor of Business, Thomas College, Waterville, Maine, USA
Weitere Details
Auflage
2nd edition
Sprache
Englisch
Verlagsort
London
Großbritannien
Verlagsgruppe
Taylor & Francis Ltd
Zielgruppe
Für höhere Schule und Studium
Illustrationen
95 farbige Abbildungen, 95 farbige Zeichnungen
95 Line drawings, color; 95 Illustrations, color
Maße
Höhe: 250 mm
Breite: 175 mm
Dicke: 23 mm
Gewicht
777 gr
ISBN-13
978-1-032-07016-2 (9781032070162)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Klassifikation
Weitere Ausgaben
Personen
Min Basadur is Professor Emeritus of Organizational Behavior at McMaster University, Canada, and Founder of Basadur Applied Creativity.
Michael Goldsby is Stoops Distinguished Professor of Entrepreneurship and Chief Entrepreneurship Officer at Ball State University, U.S.A.
Rob Mathews is Executive Director of the Entrepreneurial Leadership Institute at Ball State University, U.S.A.
Michael Goldsby is Stoops Distinguished Professor of Entrepreneurship and Chief Entrepreneurship Officer at Ball State University, U.S.A.
Rob Mathews is Executive Director of the Entrepreneurial Leadership Institute at Ball State University, U.S.A.
Inhalt
Introduction
1. Step 1: Problem Finding
2. Step 2: Fact Finding
3. Step 3: Problem Definition
4. Step 4: Idea Finding
5. Step 5: Evaluate and Select
6. Steps 6, 7 and 8: Solution Implementation
8. Entrepreneurial Leadership by Design
Conclusion
1. Step 1: Problem Finding
2. Step 2: Fact Finding
3. Step 3: Problem Definition
4. Step 4: Idea Finding
5. Step 5: Evaluate and Select
6. Steps 6, 7 and 8: Solution Implementation
8. Entrepreneurial Leadership by Design
Conclusion