The visual impact of the magazine format will win students over quickly. They'll love the price. And the fascinating, sometimes hard-to-believe real examples will keep them reading.
Baltzan's approach discusses various business initiatives first and how technology supports those initiatives second. The premise for this unique approach is that business initiatives drive technology choices in a corporation. Therefore, every discussion addresses the business needs first and addresses the technology that supports those needs second. This approach takes the difficult and often intangible MIS concepts, brings them down to the student's level, and applies them using a hands-on approach to reinforce the concepts. M: Information Systems provides the foundation that will enable students to achieve excellence in business, whether they major in operations management, manufacturing, sales, marketing, etc. M: Information Systems is designed to give students the ability to understand how information technology can be a point of strength in an organization.
Auflage
Sprache
Verlagsort
Verlagsgruppe
McGraw-Hill Education - Europe
Maße
Höhe: 290 mm
Breite: 218 mm
Dicke: 8 mm
Gewicht
ISBN-13
978-0-07-337686-8 (9780073376868)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Klassifikation
Paige Baltzan teaches in the Department of Information Technology and Electronic Commerce at the Daniels College of Business at the University of Denver. She holds a B.S.B.A. specializing in Accounting/MIS from Bowling Green State University and an M.B.A. specializing in MIS from the University of Denver. Paige also teaches online at Strayer University. She is the coauthor of several books, including Business Driven Technology, Essentials of Business Driven Information Systems, I-Series, and a contributor to Management Information Systems for the Information Age. Before joining the Daniels College faculty in 1999, Paige spent several years working for a large telecommunications company and an international consulting firm where she participated in client engagements in the United States, as well as South America and Europe. Paige lives in Lakewood, Colorado, with her husband, Tony, and daughters, Hannah and Sophie.
Module One: Business Driven MIS
Chapter 1: Management Information Systems: Business Driven MIS
Chapter 2: Decision and Processes: Value Driven Business
Chapter 3: Ebusiness: Electronic Business Value
Chapter 4: Ethics and Information Security: MIS Business Concerns
Module Two: Technical Foundations of MIS
Chapter 5: Infrastructure: Sustainable Technologies
Chapter 6: Data: Business Intelligence
Chapter 7: Networks: Mobile Business
Module Three: Enterprise MIS
Chapter 8: Enterprise Applications: Business Communications
Chapter 9: Systems Development and Project Management: Corporate Responsibility
