Successful people literally see the world differently. Now an award-winning scientist explains how anyone can leverage this "perception gap" to their advantage. When it comes to setting and meeting goals, we may see--quite literally--our plans, our progress, and our potential in the wrong ways. We perceive ourselves as being closer to or further from the end than we may actually be depending on our frame of reference. We handicap ourselves by looking too often at the big picture and at other times too long at the fine detail. But as award-winning social psychologist Emily Balcetis explains, there is great power in these misperceptions. We can learn to leverage perceptual illusions if we know when and how to use them to our advantage. Drawing on her own rigorous research and cutting-edge discoveries in vision science, cognitive research, and motivational psychology, Balcetis offers unique accounts of the perceptual habits, routines, and practices that successful people use to set and meet their ambitions. Through case studies of entrepreneurs, athletes, artists, and celebrities--as well as her own colourful experience of trying to set and reach a goal-she brings to life four powerful yet largely untapped visual tactics that can be applied according to the situation.
Sprache
Verlagsort
Verlagsgruppe
Produkt-Hinweis
Illustrationen
4 black and white photos throughout
Maße
Höhe: 203 mm
Breite: 134 mm
Dicke: 20 mm
Gewicht
ISBN-13
978-1-5247-9648-8 (9781524796488)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Klassifikation
Emily Balcetis, PhD, is an associate professor of psychology at New York University. She received her PhD from Cornell University in 2006, and is the author of more than seventy scientific publications. Her work has been covered by Forbes, Newsweek, Time, Telemundo, National Public Radio, Scientific American, The Atlantic, Cosmopolitan, and GQ. She has received numerous awards, including from the Federation of Associations in Behavioral & Brain Sciences, the International Society for Self and Identity, the Foundation for Personality and Social Psychology, and the Society of Experimental Social Psychology. Balcetis has lectured at Harvard, Princeton, Yale, Stanford, Berkeley, and the University of Chicago, among other renowned institutions, and she delivered a TEDx New York talk that has been viewed by several million people. She lives in New York City with her husband and their son.
