The IEBM Encyclopedia of Marketing

Part I: The nature and scope of marketing; marketing - philosophy or function?; historical research in marketing. Part II: The THEORETICAL FOUNDATIONSChapter 3. The economics basis of marketingChapter 4. The psychological basis of marketingChapter 5. The sociological basis of marketingChapter 6. Cultural aspects of marketingChapter 7. Quantitative methods in marketingChapter 8. Channels of distributionChapter 9 Consumer behaviourChapter 10 Organizational buying behaviourChapter 11Purchasing managementChapter 12 Relationships and networksPART III. MARKETING MANAGEMENTChapter 13 Marketing strategyChapter 14 Strategic marketing planningChapter 15 Marketing organization and managementChapter 16 Marketing budgeting and resource allocationChapter 17 Information technology and marketingChapter 18 Environmental analysisChapter 19 Marketing and public policyChapter 20 Marketing researchChapter 21The marketing auditChapter 22 Sales forecastingChapter 23 Market segmentationChapter 24 PositioningPART IV . THE MARKETING MIXChapter 25 The marketing mixChapter 26 Product policyChapter 27 New product developmentChapter 28 Product life cycle managementChapter 29 Packaging and designChapter 30 Branding and brand managementChapter 31 PricingChapter 32 Channel managementChapter 33 Logistics and physical distributionChapter 34 Wholesaling: the role of marketing intermediariesChapter 35 RetailingChapter 36 Direct marketing: modelling customer-marketer relationships in integratvie marketing communications Chapter 37 Marketing communicationsChapter 38 AdvertisingChapter 39 Sales promotionChapter 40 Personal selling and sales managementChapter 41 Public relationsChapter 42 ExhibitionsChapter 43 Customer care and satisfactionChapter 44 Developing and implementing a marketing planPART V. MARKETING IN PRACTICEChapter 45 Commodity marketingChapter 46 Business marketingChapter 47 Marketing of servicesChapter 48 FranchisingChapter 49 Exporting Chapter 50 International marketingChapter 51 Regional trading blocsChapter 51 Marketing ethicsChapter 52 Strategic marketing for non-profit organizationsPART VI. SPECIAL TOPICSChapter 53 Total quality management (TQM)Chapter 54 Green marketingChapter 55 Product-Country ImagesChapter 56 Corporate identityChapter 57 Internal marketingChapter 58 Postmodern marketingChapter 59 Measuring marketing effectivenessChapter 60 Qualitative researchChapter 61 Social marketingChapter 62 Strategic alliancesChapter 63 Theory and practiceChapter 64 The future of marketing