Following the ground breaking work of authors such as Charles Handy, this book is aimed at general managers, especially owner-managers of SMEs, who wish to innovate and create new opportunities, both within their organisation and their lives.
The emphasis here is on differentiating and growing through creation rather than competition and through looking at problems in a new way.
Reihe
Sprache
Verlagsort
Verlagsgruppe
Zielgruppe
Illustrationen
Maße
Höhe: 195 mm
Breite: 128 mm
Dicke: 9 mm
Gewicht
ISBN-13
978-0-340-85768-7 (9780340857687)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Klassifikation
Robert Ashton runs Catalyst for Success Ltd, a company he has grown
using business alchemy, he sits on the Chartered Management Institute
Council, is a Prince's Trust business mentor and non-executive
director to a number of young companies.
1 - Sunday: What is alchemy. How can alchemists create something from nothing? 2 - Monday: Using alchemy in a business context; 3 - Tuesday; Adding alchemy in education- how teachers and businesses can do business together; 4 - Wednesday: How voluntary organisations can add value and benefit through alchemy; 5 - Thursday; Exploring the social dimension; 6 - Friday: Applying alchemy to your personal life- get noticed and achieve more; 7 - Saturday: Bringing it all together- some advanced techniques
