The next two decades will see more waves of technological disruption than the previous fifty. Adaptability and understanding of technological changes are now mission-critical to every business.
Disruptive Technologies
offers a three-step framework that enables readers to choose how their business responds to technological upheaval rather than being led by changes forced upon them. Showing how to understand a new technology, evaluate the challenge it poses, and finally respond to it, readers will come away secure in the knowledge that they have a workable system with which they can navigate ongoing technological disruption. This second edition features new chapters on the Metaverse and Web 3.0, as well as case studies and discussions of emerging technologies such as NFTs, artificial intelligence, virtual and augmented reality, graphene and 3D/4D printing.
If companies do not grasp how developing technologies will impact their operations, supply chains, people and products, they have little hope of weathering the ongoing storm of digital disruption.
Disruptive Technologies
is your essential guide to creating a stable response to constant technological upheaval.
Rezensionen / Stimmen
"This is one of the best books to read if you have that big idea. Sure, your idea might be good - even disruptive, but
Disruptive Technologies
gives you the tools, strategies, and perspective to innovate, motivate yourself, get other people excited, and build a truly disruptive business into a world-changer."
Sprache
Verlagsort
Zielgruppe
Für höhere Schule und Studium
Für Beruf und Forschung
Editions-Typ
Produkt-Hinweis
Maße
Höhe: 240 mm
Breite: 161 mm
Dicke: 21 mm
Gewicht
ISBN-13
978-1-3986-0922-8 (9781398609228)
Schweitzer Klassifikation
Autor*in
Paul Armstrong, currently running his own private emerging technology advisory, TBD Group/FORTH, is an experienced social media and technologies strategist. He started his career with Myspace, Sony and Activision in the United States before returning to the UK to join Global media agency, Mindshare, to head up their social technologies team.
Paul Armstrong is an in-demand speaker on emerging technologies, big tech platforms and strategy. He regularly advises brands like Coca-Cola, Meta, Experian, Sony Music, P&G, PwC and technology start-ups. Paul contributes to multiple outlets including The Guardian, Cool Hunting and Forbes and is a trusted source for the likes of the Financial Times, Wall Street Journal, BBC, and CNN.
