Consumer Behavior
5th Edition
Published on 1. January 1998
Book
Hardback
800 pages
978-0-13-737115-0 (ISBN)
Description
Intended for an undergraduate audience, this text covers the theory and practice of advertising and promotion.
More details
Edition
5th Revised edition
Language
English
Place of publication
Upper Saddle River
United States
Target group
College/higher education
Edition type
Revised edition
Dimensions
Height: 235 mm
Width: 178 mm
Weight
1465 gr
ISBN-13
978-0-13-737115-0 (9780137371150)
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Schweitzer Classification
Other editions
New editions
Book
08/1997
5th Edition
Pearson
€43.32
Article is exhausted; no reprint
Previous edition
John C. Mowen
Consumer Behavior
Book
01/1995
4th Edition
Prentice Hall
€53.37
Article exhausted; check for reprint