Consumer Behavior
4th Edition
Published on 1. January 1995
Book
Hardback
800 pages
978-0-02-384611-3 (ISBN)
More details
Edition
4th Revised edition
Language
English
Place of publication
New Jersey
United States
Publishing group
Prentice Hall (Higher Education Division, Pearson Education)
Target group
College/higher education
Edition type
Revised edition
Illustrations
Illustrationssome col.), facsims.(some col.) maps(some col.), ports.(some col.)
Dimensions
Height: 235 mm
Width: 178 mm
Weight
1627 gr
ISBN-13
978-0-02-384611-3 (9780023846113)
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Schweitzer Classification
Other editions
New editions
John C. Mowen | Michael Minor
Consumer Behavior
Book
01/1998
5th Edition
Pearson Education (US)
€43.32
Article exhausted; check for reprint
Previous edition
John C. Mowen
Consumer Behavior
Book
01/1993
3rd Edition
Macmillan USA
€48.42
Article exhausted; check for reprint