Market Research | Professional literature for training, studies and practice

In the Market Research category, you will find in-depth literature on data collection methods, data analysis, and application-oriented market research strategies. The titles cover fundamentals such as qualitative and quantitative research, but also address specific topics like customer satisfaction studies, customer journey analyses, and multisensory marketing. Additionally, they provide practical approaches for small and medium-sized businesses, B2B and sustainability marketing, as well as digital media and influencer strategies.

The works are aimed at students, marketing and management professionals, as well as self-employed individuals and SMEs. Typical types of works include introductions, handbooks, workbooks, and practical guides featuring case studies, checklists, and application-oriented methods. The collection is complemented by titles on the psychological aspects of consumer behavior and intercultural market analysis.