Consumer Behavior
John C. Mowen(Author)
Macmillan USA (Publisher)
3rd Edition
Published on 1. January 1993
Book
Hardback
830 pages
978-0-02-384591-8 (ISBN)
Article exhausted; check for reprint
More details
Edition
3rd Revised edition
Language
English
Place of publication
New Jersey
United States
Publishing group
Prentice Hall (a Pearson Education company)
Target group
College/higher education
Edition type
Revised edition
Illustrations
Col.ill.
Dimensions
Height: 240 mm
Width: 190 mm
Weight
1471 gr
ISBN-13
978-0-02-384591-8 (9780023845918)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions
John C. Mowen
Consumer Behavior
Book
01/1995
4th Edition
Prentice Hall
€53.37
Article exhausted; check for reprint