Consumer Behavior
International Edition
5th Edition
Published on 12. August 1997
Book
Paperback/Softback
696 pages
978-0-13-770041-7 (ISBN)
Description
For undergraduate- and graduate-level courses in Consumer Behavior and Consumer Psychology, offered in departments of Marketing, Psychology, Consumer Studies, and MBA programs. The authors' goal in Consumer Behavior, Fifth Edition is three-fold-(1) to provide a current, balanced, and interesting treatment of the field; (2) to fully integrate modern electronic technology into the learning and instruction processes; and (3) to provide students with a means of identifying the managerial relevance of the consumer behavior concepts.
More details
Edition
5th edition
Language
English
Place of publication
United States
Publishing group
Pearson Education (US)
Target group
Professional and scholarly
Dimensions
Height: 253 mm
Width: 203 mm
Thickness: 26 mm
Weight
1250 gr
ISBN-13
978-0-13-770041-7 (9780137700417)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Other editions
Previous edition
John C. Mowen | Michael Minor
Consumer Behavior
Book
01/1998
5th Edition
Pearson Education (US)
€43.32
Article exhausted; check for reprint
Content
I. INTRODUCTION.
1. An Introduction to Consumer Behavior.
2. Consumer Behavior and the Marketing Manager.
II. INDIVIDUAL CONSUMER PROCESSES.
3. Information Processing I: Involvement and Perception.
4. Information Processing II: Memory and Cognitive Learning.
5. Behavioral Learning.
6. Consumer Motivation and Affect.
7. Personality and Psychographics.
8. Consumer Beliefs, Attitudes, and Behaviors.
9. Attitude, Belief, and Behavior Change.
10. Persuasive Communications.
11. Consumer Decision Processes I: Problem Recognition and Search.
12. Consumer Decision Processes II: Evaluation and Choice.
13. Postacquisition Processes, Consumer Satisfaction, and Brand Loyalty.
III. THE CONSUMER ENVIRONMENT.
14. The Consumer Environment and the Impact of Situational Influences.
15. Group Processes I: Group, Dyadic, and Diffusion Processes.
16. Group Processes II: Household and Organizational Processes.
17. Cultural Processes I: Culture and Popular Culture.
18. Cultural Processes II: The Subcultural Environment and Demographics.
19. International Issues in Consumer Behavior.
20. The Dark Side of Consumer Behavior.
Name Index.
Subject Index.
1. An Introduction to Consumer Behavior.
2. Consumer Behavior and the Marketing Manager.
II. INDIVIDUAL CONSUMER PROCESSES.
3. Information Processing I: Involvement and Perception.
4. Information Processing II: Memory and Cognitive Learning.
5. Behavioral Learning.
6. Consumer Motivation and Affect.
7. Personality and Psychographics.
8. Consumer Beliefs, Attitudes, and Behaviors.
9. Attitude, Belief, and Behavior Change.
10. Persuasive Communications.
11. Consumer Decision Processes I: Problem Recognition and Search.
12. Consumer Decision Processes II: Evaluation and Choice.
13. Postacquisition Processes, Consumer Satisfaction, and Brand Loyalty.
III. THE CONSUMER ENVIRONMENT.
14. The Consumer Environment and the Impact of Situational Influences.
15. Group Processes I: Group, Dyadic, and Diffusion Processes.
16. Group Processes II: Household and Organizational Processes.
17. Cultural Processes I: Culture and Popular Culture.
18. Cultural Processes II: The Subcultural Environment and Demographics.
19. International Issues in Consumer Behavior.
20. The Dark Side of Consumer Behavior.
Name Index.
Subject Index.