Consumer Behavior
Building Marketing Strategy
8th Edition
Published on 30. June 2000
Book
Paperback/Softback
704 pages
978-0-07-117794-8 (ISBN)
Description
This work offers coverage of consumer behaviour including psychological, social and managerial implications. There are cases at the end of each major section of the text. The cases can be read in class and used to generate discussion of a particular topic.
More details
Series
Edition
International student edition
Language
English
Place of publication
London
United Kingdom
Publishing group
McGraw-Hill Education - Europe
Target group
College/higher education
Professional and scholarly
Illustrations
colour illustrations facsimiles (chiefly colour)
Dimensions
Height: 230 mm
Weight
1410 gr
ISBN-13
978-0-07-117794-8 (9780071177948)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions
Del I. Hawkins | Roger Best | Kenneth Coney
Consumer Behavior: With DDB Needham Data Disk
Building Marketing Strategy
Book
04/2003
9th Edition
McGraw-Hill Publishing Co.
€50.83
Article not available
Previous edition
Del I. Hawkins | Roger Best | Kenneth Coney
Consumer Behavior
Book
11/1997
7th Edition
McGraw-Hill Education (ISE Editions)
€40.84
Article exhausted; check for reprint