Consumer Behavior: With DDB Needham Data Disk
Building Marketing Strategy
9th Edition
Published on 1. April 2003
Book
Mixed media product
978-0-07-121642-5 (ISBN)
Description
"Consumer Behavior, 9/e", by Hawkins, Best, and Coney offers balanced coverage of consumer behavior including the psychological, social, and managerial implications. The new edition features current and exciting examples that are tied into global and technology consumer behavior issues and trends, a solid foundation in marketing strategy, integrated coverage of ethical/social issues and outlines the consumer decision process. This text is known for its ability to link topics back to marketing decision-making and strategic planning which gives students the foundation to understanding consumer behavior which will make them better consumers and better marketers.
More details
Edition
9th Revised edition
Language
English
Place of publication
London
United Kingdom
Publishing group
McGraw-Hill Education - Europe
Edition type
Revised edition
Dimensions
Height: 254 mm
Width: 177 mm
Thickness: 25 mm
Weight
1451 gr
ISBN-13
978-0-07-121642-5 (9780071216425)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Other editions
Previous edition
Book
06/2000
8th Edition
McGraw-Hill Education (ISE Editions)
€44.17
Article exhausted; check for reprint
Content
Part One Introduction Chapter 1 Consumer Behavior and Marketing Strategy Part Two External Influences Chapter 2 Cross-cultural Variations in Consumer Behavior Chapter 3 The Changing American Society Values Chapter 4 The Changing American Society: Demographics and Social Stratification Chapter 5 The Changing American Society: Subcultures Chapter 6 The American Society: Families and Households Chapter 7 Group Influences on Consumer Behavior Part Three Internal Influences Chapter 8 Perception Chapter 9 Learning, Memory and Product Positioning Chapter 10 Motivation, Personality and Emotion Chapter 11 Attitudes and Influencing Attitudes Chapter 12 Self-Concept and Lifestyle Part Four Consumer Decision Process Chapter 13 Situational Influences Chapter 14 Consumer Decision Process and Problem Recognition Chapter 15 Information Search Chapter 16 Alternative Evaluation and Selection Chapter 17 Outlet Selection and Purchase Chapter 18 Postpurchase Processes, Customer Satisfaction, and Customer Commitment Part Five Organizations as Consumers Chapter 19 Organizational Buyer Behavior Part Six Consumer Behavior and Marketing Regulation Chapter 20 Marketing Regulation and Consumer Behavior