Consumer Behavior
7th Edition
Published in November 1997
Book
Paperback/Softback
650 pages
978-0-07-115324-9 (ISBN)
Description
The aim of this text is to give students the knowledge and skills necessary to perform detailed consumer analysis, in order to understand markets and develop strategies. It covers ethics, global topics, demographics, sub-cultures, technology and includes exercises and case studies.
More details
Series
Edition
7th Revised edition
Language
English
Place of publication
London
United Kingdom
Publishing group
McGraw-Hill Education - Europe
Target group
College/higher education
Edition type
Revised edition
Illustrations
colour illustrations colour facsimiles
Dimensions
Height: 230 mm
Weight
1640 gr
ISBN-13
978-0-07-115324-9 (9780071153249)
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Schweitzer Classification
Other editions
New editions
Book
06/2000
8th Edition
McGraw-Hill Education (ISE Editions)
€44.17
Article exhausted; check for reprint
Content
External influences; internal influences; consumer decision process; organizations as consumers.