Media/Impact
An Introduction to Mass Media
5th Edition
Published on 1. July 2002
Book
Paperback/Softback
456 pages
978-0-534-57517-5 (ISBN)
Description
Providing an overview of each major medium, this text's discussion is enhanced by three integrated themes: media as business, media and technological change, and media and political, social, and cultural institutions. It explores and concludes with critical arguments about the overall effects of media today as well as economic, social, cultural, and political consequences of the media on society.
More details
Edition
5th Revised edition
Language
English
Place of publication
Belmont, CA
United States
Publishing group
Cengage Learning, Inc
Target group
College/higher education
Edition type
Revised edition
Illustrations
Illustrations (some col.)
Dimensions
Height: 250 mm
Width: 200 mm
ISBN-13
978-0-534-57517-5 (9780534575175)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions
Book
07/2002
6th Edition
Wadsworth Publishing Co Inc
€58.37
Article is exhausted; no reprint
Previous edition
Book
07/1998
4th Edition
Wadsworth Publishing Co Inc
€53.41
Article exhausted; check for reprint
Content
Section I Introduction: the new information age and you. Section II Print media: newspapers; magazines; books. Section III Audio in media: radio; recording. Section IV Broadcast media: movies; television. Section V Emerging media: new media, on-line media, and the Web. Section VI Support industries: advertising; public relations. Section VII Mass media and society: mass media and social issues; ownership and press performance issues; law and regulation; ethics. Section VIII International media: a global media marketplace. Section IX Student resource guide: media research directory (InfoTrac, CNN); finding subject headings for mass media information (InfoTrac); finding media organizations (InfoTrac).