Media / Information / Entertainment | Professional literature for training, studies and practice
In the Media / Information / Entertainment category, you will find specialized literature on management, economics, and practical aspects of the media industry. The titles cover topics such as media management, digitalization, artist management, journalism, advertising, and sustainability in sports and culture. The target audience includes students, professionals from publishing houses, media companies, event management firms, and the music industry, as well as anyone interested in media history and development.
Typical types of works include handbooks, introductions, textbooks, and practical guides. The titles cover current challenges such as digital transformation, AI applications, crisis communication, and strategic competitive analysis. Historical and social aspects, such as freedom of the press and media narratives, are also addressed.