Media/Impact
An Introduction to Mass Media
6th Edition
Published on 26. July 2002
Book
Mixed media product
464 pages
978-0-534-59706-1 (ISBN)
Description
Providing an overview of each major medium, this text's discussion is enhanced by three integrated themes: media as business; media and technological change; media and political, social, and cultural institutions.
More details
Edition
6th Revised edition
Language
English
Place of publication
Belmont, CA
United States
Publishing group
Cengage Learning, Inc
Target group
College/higher education
Edition type
Revised edition
Illustrations
Illustrations (some col.)
Dimensions
Height: 234 mm
Width: 156 mm
ISBN-13
978-0-534-59706-1 (9780534597061)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Other editions
Previous edition
Book
07/2002
5th Edition
Wadsworth Publishing Co Inc
€44.79
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