Media/Impact
An Introduction to Mass Media
4th Edition
Published on 8. July 1998
Book
Paperback/Softback
448 pages
978-0-534-54810-0 (ISBN)
Description
Providing an overview of each major medium, this text's discussion is enhanced by three integrated themes: media as business, media and technological change, and media and political, social, and cultural institutions. It explores and concludes with critical arguments about the overall effects of media today as well as economic, social, cultural, and political consequences of the media on society.
Providing an overview of each major medium, this text's discussion is enhanced by three integrated themes: media as business, media and technological change, and media and political, social, and cultural institutions. It explores and concludes with critical arguments about the overall effects of media today as well as economic, social, cultural, and political consequences of the media on society.
Providing an overview of each major medium, this text's discussion is enhanced by three integrated themes: media as business, media and technological change, and media and political, social, and cultural institutions. It explores and concludes with critical arguments about the overall effects of media today as well as economic, social, cultural, and political consequences of the media on society.
More details
Edition
4th Revised edition
Language
English
Place of publication
Belmont, CA
United States
Publishing group
Cengage Learning, Inc
Target group
College/higher education
Edition type
Revised edition
Illustrations
notes, index
Dimensions
Height: 260 mm
Width: 210 mm
Weight
816 gr
ISBN-13
978-0-534-54810-0 (9780534548100)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions
Book
07/2002
5th Edition
Wadsworth Publishing Co Inc
€44.75
Article exhausted; check for reprint
Previous edition
Book
08/1995
3rd Edition
Wadsworth Publishing Co Inc
€79.41
Article exhausted; check for reprint
Content
Section I Introduction: the new information age and you. Section II Print media: newspapers; magazines; books. Section III Audio in media: radio. recording. Section IV Broadcast media: movies; television. Section V Emerging media: new media, on-line media, and the Web. Section VI Support industries: advertising; public relations. Section VII Mass media and society: mass media and social issues; ownership and press performance issues; law and regulation; ethics. Section VIII International media: a global media marketplace. Section IX Student resource guide: media research directory (InfoTrac, CNN); finding subject headings for mass media information (InfoTrac); finding media organizations (InfoTrac).