How to Get to Know your Customer
Description
If you run a small business, you probably wish you had access to the sophisticated market research techniques that big businesses have at their disposal. Imagine being able to really understand your customers!
Well, now you can. Katie Tucker reveals 10 simple road-tested tools and techniques that big businesses use and which YOU can use immediately to transform your market knowledge, in just 6 minutes!
Katie Tucker is an inspirational product leader with over 12 years' corporate experience leading teams and delivering stand-out products and services. She's the founder of Product Jungle, helping small businesses understand customers better. She is also a writer, speaker and author of the Jungle Juice newsletter.
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Katie Tucker is an inspirational product leader with over 12 years' corporate experience leading teams and delivering stand-out products and services. She's the founder of Product Jungle, helping small businesses understand customers better. She is also a writer, speaker and author of the Jungle Juice newsletter.
Content
- Cover
- Title
- Copyright
- Contents
- Series introduction
- Introduction
- Day 1. Kill your assumptions
- Day 2. Get curious
- Day 3. Find your customers
- Day 4. Understand your customers
- Day 5. Ask your customers
- Day 6. Make it make sense
- Day 7. Become a digital spy
- Day 8. Stop sending shitty surveys
- Day 9. Test your ideas
- Day 10. Turn insights into action
- Conclusion
- Endnotes
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