
How to Get to Know your Customer
Katie Tucker(Author)
Practical Inspiration Publishing
Published on 8. April 2025
Book
Paperback/Softback
102 pages
978-1-78860-756-8 (ISBN)
Description
If you run a small business, you probably wish you had access to the sophisticated market research techniques that big businesses have at their disposal. Imagine being able to really understand your customers!
Well, now you can. Katie Tucker reveals 10 simple road-tested tools and techniques that big businesses use and which YOU can use immediately to transform your market knowledge, in just 6 minutes!
Katie Tucker is an inspirational product leader with over 12 years' corporate experience leading teams and delivering stand-out products and services. She's the founder of Product Jungle, helping small businesses understand customers better. She is also a writer, speaker and author of the Jungle Juice newsletter.
Well, now you can. Katie Tucker reveals 10 simple road-tested tools and techniques that big businesses use and which YOU can use immediately to transform your market knowledge, in just 6 minutes!
Katie Tucker is an inspirational product leader with over 12 years' corporate experience leading teams and delivering stand-out products and services. She's the founder of Product Jungle, helping small businesses understand customers better. She is also a writer, speaker and author of the Jungle Juice newsletter.
Reviews / Votes
A must-read for anyone looking to build a customer-centric business. It's packed with practical tools, insightful advice, and inspiring stories that will leave you feeling empowered and ready to take your customer understanding to the next level.-NetGalleyQuick and practical read with plenty of useful tips for small business owners wanting to know a bit more about marketing. - NetGalley
A fantastic book that I thoroughly recommend... I enjoy(ed) the different theories and ideas at play and how they were all thoroughly explained. - NetGalley
More details
Series
Language
English
Place of publication
Tadley
United Kingdom
Target group
Professional and scholarly
Product notice
Paperback (mass)
Dimensions
Height: 148 mm
Width: 98 mm
Thickness: 9 mm
Weight
70 gr
ISBN-13
978-1-78860-756-8 (9781788607568)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions

Katie Tucker
How to Get to Know your Customer
E-Book
04/2025
Practical Inspiration Publishing
€5.49
Available for download
Person
Katie Tucker is an inspirational product leader with over 12 years' corporate experience leading teams and delivering stand-out products and services. She's the founder of Product Jungle, helping small businesses understand customers better. She is also a writer, speaker and author of the Jungle Juice newsletter.
Content
Cover
Title
Copyright
Contents
Series introduction
Introduction
Day 1. Kill your assumptions
Day 2. Get curious
Day 3. Find your customers
Day 4. Understand your customers
Day 5. Ask your customers
Day 6. Make it make sense
Day 7. Become a digital spy
Day 8. Stop sending shitty surveys
Day 9. Test your ideas
Day 10. Turn insights into action
Conclusion
Endnotes
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Title
Copyright
Contents
Series introduction
Introduction
Day 1. Kill your assumptions
Day 2. Get curious
Day 3. Find your customers
Day 4. Understand your customers
Day 5. Ask your customers
Day 6. Make it make sense
Day 7. Become a digital spy
Day 8. Stop sending shitty surveys
Day 9. Test your ideas
Day 10. Turn insights into action
Conclusion
Endnotes
Enjoyed this? Then you'll love...
Other 6-Minute Smarts titles