Qualitative Research Methods
Collecting Evidence, Crafting Analysis, Communicating Impact
Published on 5. November 2012
368 pages
978-1-118-37858-8 (ISBN)
Description
Qualitative Research Methods is a comprehensive,all-inclusive resource for the theory and practice ofqualitative/ethnographic research methodology.
* Serves as a "how-to" guide forqualitative/ethnographic research, detailing how to design aproject, conduct interviews and focus groups, interpret and analyzedata, and represent it in a compelling manner
* Demonstrates how qualitative data can be systematicallyutilized to address pressing personal, organizational, and socialproblems
* Written in an engaging style, with in-depth examples from theauthor's own practice
* Comprehensive companion website includes sample syllabi, lessonplans, a list of helpful website links, test bank and exam reviewmaterials, and exercises and worksheets, available upon publicationat www.wiley.com/go/tracy
Reviews / Votes
"This book provides a detailed step-by-stepexplanation of qualitative data gathering, analysis, and writing,and provides the approach to evaluating qualitative quality. It isdesigned to provide enough methodological details to be helpful tograduate students and advanced scholars, and is a comprehensiveresource for the theoretical undergrounds and practical conduct ofmethodology." (NeoPopRealism Journal, 1 August2013) "Sarah Tracy has crafted an arresting and energetic fieldguide for those undertaking qualitative work in a wide variety ofresearch areas. Comprehensive and eclectic yet full of solid tipsand engaging examples. A good read for the experienced qualitativeresearcher and a most practical and thoughtful one for theuninitiated." - John Van Maanen, Erwin H. Schell Professor of OrganizationStudies, MIT "I can't wait to teach qualitative methods again,just so I can use Sarah Tracy's well-researched, readable,and comprehensive book. Rarely has a text so successfully connectedpersonal experience with engaging and storied plotlines, practicaladvice, and conceptual and analytic development. Perfect for demonstrating the value of all approaches, it's awinner in every way. Those in Communication--all fieldsreally--are in for a real treat!" - Carolyn Ellis, University of South FloridaMore details
Other editions
Additional editions
Sarah J. Tracy
Qualitative Research Methods
Collecting Evidence, Crafting Analysis, Communicating Impact
Book
12/2012
Wiley
€42.90
Article exhausted; check for reprint
Sarah J. Tracy
Qualitative Research Methods
Collecting Evidence, Crafting Analysis, Communicating Impact
Book
12/2012
1st Edition
Wiley
€94.00
Shipment within 3-4 weeks
Person
Sarah J. Tracy is Associate Professor of Human Communication at Arizona State University-Tempe. She has contributed more than 50 essays to such publications as Qualitative Inquiry, Communication Monographs, Management Communication Quarterly, and others. Dr. Tracy's research has garnered international acclaim and she regularly serves as qualitative methodology expert for granted research.
Content
Detailed contents viii
Preface: is this book for me? xiv
1 Developing contextual research that matters 1
2 Entering the conversation of qualitative research 20
3 Paradigmatic reflections and theoretical foundations 37
4 Fieldwork and fieldplay: Negotiating access and exploring the scene 64
5 Proposal writing: Explaining your research to institutional review boards, instructors, supervisory committees, and funding agencies 87
6 Field roles, fieldnotes, and field focus 105
7 Interview planning and design: Sampling, recruiting, and questioning 130
8 Interview practice: Embodied, mediated, and focus-group approaches 157
9 Data analysis basics: A pragmatic iterative approach 183
10 Advanced data analysis: The art and magic of interpretation 203
11 Qualitative quality: Creating a credible, ethical, significant study 227
12 Writing Part 1: The nuts and bolts of qualitative tales 251
13 Writing Part 2: Drafting, polishing, and publishing 273
14 Qualitative methodology matters: Exiting and communicating impact 296
Appendix A Fieldnote 315
Appendix B Focus group guide 317
Appendix C Interview transcription excerpts 321
References 325
Index 341
