
Qualitative Research Methods
Collecting Evidence, Crafting Analysis, Communicating Impact
Sarah J. Tracy(Author)
Wiley (Publisher)
1st Edition
Published on 7. December 2012
Book
Hardback
368 pages
978-1-4051-9203-3 (ISBN)
Description
Qualitative Research Methods is a comprehensive, all-inclusive resource for the theory and practice of qualitative/ethnographic research methodology.
Serves as a "how-to" guide for qualitative/ethnographic research, detailing how to design a project, conduct interviews and focus groups, interpret and analyze data, and represent it in a compelling manner
Demonstrates how qualitative data can be systematically utilized to address pressing personal, organizational, and social problems
Written in an engaging style, with in-depth examples from the author's own practice
Comprehensive companion website includes sample syllabi, lesson plans, a list of helpful website links, test bank and exam review materials, and exercises and worksheets, available upon publication at www.wiley.com/go/tracy
Serves as a "how-to" guide for qualitative/ethnographic research, detailing how to design a project, conduct interviews and focus groups, interpret and analyze data, and represent it in a compelling manner
Demonstrates how qualitative data can be systematically utilized to address pressing personal, organizational, and social problems
Written in an engaging style, with in-depth examples from the author's own practice
Comprehensive companion website includes sample syllabi, lesson plans, a list of helpful website links, test bank and exam review materials, and exercises and worksheets, available upon publication at www.wiley.com/go/tracy
Reviews / Votes
"This book provides a detailed step-by-step explanation of qualitative data gathering, analysis, and writing, and provides the approach to evaluating qualitative quality. It is designed to provide enough methodological details to be helpful to graduate students and advanced scholars, and is a comprehensive resource for the theoretical undergrounds and practical conduct of methodology." (NeoPopRealism Journal, 1 August 2013)More details
Language
English
Place of publication
Hoboken
United Kingdom
Publishing group
John Wiley and Sons Ltd
Target group
Professional and scholarly
Product notice
sewn/stitched
Cloth over boards
Dimensions
Height: 249 mm
Width: 193 mm
Thickness: 18 mm
Weight
862 gr
ISBN-13
978-1-4051-9203-3 (9781405192033)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions

Sarah J. Tracy
Qualitative Research Methods
Collecting Evidence, Crafting Analysis, Communicating Impact
Book
12/2012
Wiley
€42.90
Article exhausted; check for reprint

Sarah J. Tracy
Qualitative Research Methods
Collecting Evidence, Crafting Analysis, Communicating Impact
E-Book
11/2012
Wiley-Blackwell
€34.99
Available for download

Sarah J. Tracy
Qualitative Research Methods
Collecting Evidence, Crafting Analysis, Communicating Impact
E-Book
11/2012
Wiley
€34.99
Available for download
Person
Sarah J. Tracy is Associate Professor of Human Communication at Arizona State University-Tempe. She has contributed more than 50 essays to such publications as Qualitative Inquiry, Communication Monographs, Management Communication Quarterly, and others. Dr. Tracy's research has garnered international acclaim and she regularly serves as qualitative methodology expert for granted research.
Content
Detailed contents viii Preface: is this book for me? xiv
1 Developing contextual research that matters 1
2 Entering the conversation of qualitative research 20
3 Paradigmatic reflections and theoretical foundations 37
4 Fieldwork and fieldplay: Negotiating access and exploring the scene 64
5 Proposal writing: Explaining your research to institutional review boards, instructors, supervisory committees, and funding agencies 87
6 Field roles, fieldnotes, and field focus 105
7 Interview planning and design: Sampling, recruiting, and questioning 130
8 Interview practice: Embodied, mediated, and focus-group approaches 157
9 Data analysis basics: A pragmatic iterative approach 183
10 Advanced data analysis: The art and magic of interpretation 203
11 Qualitative quality: Creating a credible, ethical, significant study 227
12 Writing Part 1: The nuts and bolts of qualitative tales 251
13 Writing Part 2: Drafting, polishing, and publishing 273
14 Qualitative methodology matters: Exiting and communicating impact 296
Appendix A Fieldnote 315
Appendix B Focus group guide 317
Appendix C Interview transcription excerpts 321
References 325
Index 341
1 Developing contextual research that matters 1
2 Entering the conversation of qualitative research 20
3 Paradigmatic reflections and theoretical foundations 37
4 Fieldwork and fieldplay: Negotiating access and exploring the scene 64
5 Proposal writing: Explaining your research to institutional review boards, instructors, supervisory committees, and funding agencies 87
6 Field roles, fieldnotes, and field focus 105
7 Interview planning and design: Sampling, recruiting, and questioning 130
8 Interview practice: Embodied, mediated, and focus-group approaches 157
9 Data analysis basics: A pragmatic iterative approach 183
10 Advanced data analysis: The art and magic of interpretation 203
11 Qualitative quality: Creating a credible, ethical, significant study 227
12 Writing Part 1: The nuts and bolts of qualitative tales 251
13 Writing Part 2: Drafting, polishing, and publishing 273
14 Qualitative methodology matters: Exiting and communicating impact 296
Appendix A Fieldnote 315
Appendix B Focus group guide 317
Appendix C Interview transcription excerpts 321
References 325
Index 341