Fast Shopper, Slow Store
A Guide to Courting and Capturing the Mobile Consumer
1st Edition
Published on 25. September 2012
48 pages
978-1-4767-0394-7 (ISBN)
Description
As a retailer, how can you leverage mobile technology to increase sales? Fast Shopper, Slow Store will show you how.
From Best Buy to Borders, retail stores are closing their doors forever. More and more, consumers are looking to their mobile devices for the best products and the cheapest deals, and they all want to buy it faster?at the touch of a button. The shop has lost it connection to this shopper. Gary Schwartz has been at the frontlines of the mobile industry for over a decade, and this book is about what companies can do to build the mobile tools necessary to reestablish a relationship with their mobile shoppers. Rich with examples?from Amazon to Barnes and Noble to Google?Schwartz gives a step-by-step approach to harnessing and executing the strategies necessary for companies to move into the mobile sphere...and see lasting, lucrative results.
From Best Buy to Borders, retail stores are closing their doors forever. More and more, consumers are looking to their mobile devices for the best products and the cheapest deals, and they all want to buy it faster?at the touch of a button. The shop has lost it connection to this shopper. Gary Schwartz has been at the frontlines of the mobile industry for over a decade, and this book is about what companies can do to build the mobile tools necessary to reestablish a relationship with their mobile shoppers. Rich with examples?from Amazon to Barnes and Noble to Google?Schwartz gives a step-by-step approach to harnessing and executing the strategies necessary for companies to move into the mobile sphere...and see lasting, lucrative results.
More details
Other editions
Additional editions
Book
09/2012
Atria Books
€15.50
Shipment within 10-20 days
Person
Gary Schwartz
Content
- Intro
- Intro to the Dating Guide
- Elephants and Donkeys and Shampoo, Oh My!
- Barnes & Noble: Store, Library, Museum
- Best Buy: Cloud Meets Mall
- Amazon.com: Store as Showroom
- Tesco: The Paper Store
- Google: The Battle for George's Wallet
- Hot Topic: Sell, Sell, Sell!
- Facebook, Privacy, and Big Data
- Sleeping with the CMO
- Endnotes
- Copyright
