Fast Shopper, Slow Store
A Guide to Courting and Capturing the Mobile Consu
Published on 29. September 2012
Book
Paperback/Softback
80 pages
978-1-4767-1870-5 (ISBN)
Description
From mobile pioneer Gary Schwartz, the author of The Impulse Economy, a short guide to the steps every company must take to connect with the mobile consumer
From Best Buy to Borders, retail stores are closing their doors forever. Increasingly consumers are looking to their mobile devices as the primary screen to find best products and the cheapest deals. The shop has lost its connection to this shopper. Gary Schwartz has been at the front lines of the mobile industry for over a decade, and this book is about what companies can do to build the mobile tools necessary to reestablish a relationship with their mobile shoppers. Rich with examples-from Amazon to Barnes & Noble to Google- Fast Shopper, Slow Store provides a step-by-step approach to harnessing and executing the strategies necessary for companies to move into the mobile sphere . . . and see lasting, lucrative results.
From Best Buy to Borders, retail stores are closing their doors forever. Increasingly consumers are looking to their mobile devices as the primary screen to find best products and the cheapest deals. The shop has lost its connection to this shopper. Gary Schwartz has been at the front lines of the mobile industry for over a decade, and this book is about what companies can do to build the mobile tools necessary to reestablish a relationship with their mobile shoppers. Rich with examples-from Amazon to Barnes & Noble to Google- Fast Shopper, Slow Store provides a step-by-step approach to harnessing and executing the strategies necessary for companies to move into the mobile sphere . . . and see lasting, lucrative results.
More details
Language
English
Place of publication
New York
United States
Product notice
Paperback (trade)
Dimensions
Height: 213 mm
Width: 140 mm
Thickness: 5 mm
Weight
95 gr
ISBN-13
978-1-4767-1870-5 (9781476718705)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
E-Book
09/2012
1st Edition
Atria Books
€0.99
Available for download
Person
Gary Schwartz began his career as a columnist in Japan and later became an anchor on Asahi Television. He ran number of technology startups before founding Impact Mobile, a mobile technology company specialized in retail and brand solutions, in 2002. Schwartz has played a leadership role in the mobile industry, founding the mobile committee for the Interactive Advertising Bureau (IAB) in 2005 and presently serving as North American chairman of the Mobile Entertainment Forum (MEF). In this capacity, Schwartz is developing a global mobile commerce practice to service brands, retailers, and content owners. He lives with his family in Toronto.