Alpha Dogs
How Political Spin Became a Global Business
Published on 1. June 2009
256 pages
978-1-84887-311-7 (ISBN)
Description
David Sawyer dreamed of a career as a film-maker; Scott Miller, the son of a shoe salesman, was a brilliant copywriter. Unlikely partners, together they became a political powerhouse. Directing democratic revolutions from the Philippines to Chile, steering a dozen presidents and prime ministers into office, and instilling the campaign ethic in corporate giants from Coca-Cola to Apple, the consultants of Sawyer-Miller were the Manhattan Project of spin politics.
In this pulsating book, James Harding tells the story of a few men whose political savvy, entrepreneurial drive and sheer greed came to alter the landscape of global politics. Alpha Dogs charts the creation of a new style of political campaigning and its triumph across the world.
In this pulsating book, James Harding tells the story of a few men whose political savvy, entrepreneurial drive and sheer greed came to alter the landscape of global politics. Alpha Dogs charts the creation of a new style of political campaigning and its triumph across the world.
More details
Edition
Main
Language
English
Place of publication
London
United Kingdom
Target group
College/higher education
Professional and scholarly
File size
0,98 MB
ISBN-13
978-1-84887-311-7 (9781848873117)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
Book
06/2009
Atlantic Books
€32.37
Article not available at the moment
Book
08/2008
Atlantic Books
€47.24
Article exhausted; check different version
Person
James Harding is the editor of The Times. He was previously Washington bureau chief of the Financial Times. This is his first book.
Content
- Intro
- Title Page
- Dedication
- Copyright Page
- Contents
- Introduction: "What's in the Bag?"
- Part One
- One: "The Loner in Love with the City"
- Two: "Democracia con Energía"
- Three: "The Real Thing"
- Four: "A Dangerous Combination for Israel"
- Part Two
- Five: "Stand Up and Fight Like a Woman"
- Six: "No"
- Part Three
- Seven: "It's Time for a Great Change"
- Eight: "What Is a Junk Bond?"
- Nine: "Quit and Move"
- Epilogue: "Vote Different"
- A Note on Sources
- Acknowledgments
- Index
