Alpha Dogs
How Political Spin Became a Global Business
James Harding(Author)
Atlantic Books (Publisher)
Published on 1. August 2008
Book
Hardback
304 pages
978-1-84354-817-1 (ISBN)
Description
David Sawyer was a New England aristocrat with dreams of a career as a film-maker; Scott Miller, the son of a shoe salesman, was a brilliant copywriter. Unlikely partners, their enormously influential campaigning company, Sawyer-Miller, directed democratic revolutions from the Philippines to Chile, steered a dozen presidents and prime ministers into office, and instilled the campaign ethic in corporate giants from Coca-Cola to Apple.
Long after the firm had broken up and sold out, its alumni had moved into the White House, to dozens of foreign countries and to the offices of America' blue-chip chief executives. The men of Sawyer-Miller were the Manhattan Project of spin politics: a small but extraordinary group who invented American-style political campaigning and exported it around the world.
In his marvellously readable narrative, James Harding tells the story of a few men whose political savvy, entrepreneurial drive and sheer greed would alter the landscape of global politics.
Long after the firm had broken up and sold out, its alumni had moved into the White House, to dozens of foreign countries and to the offices of America' blue-chip chief executives. The men of Sawyer-Miller were the Manhattan Project of spin politics: a small but extraordinary group who invented American-style political campaigning and exported it around the world.
In his marvellously readable narrative, James Harding tells the story of a few men whose political savvy, entrepreneurial drive and sheer greed would alter the landscape of global politics.
Reviews / Votes
"* 'What makes this story come alive are the characters; those who speak of their early hopes, and of their later depravity, those who quit and those whose lives end in tragedy, those who know they have had a pernicious effect on politics, and those in designer suits who don't have a clue or don't much care.' Ken Auletta"More details
Edition
Main
Language
English
Place of publication
London
United Kingdom
Dimensions
Height: 241 mm
Width: 161 mm
Thickness: 24 mm
Weight
515 gr
ISBN-13
978-1-84354-817-1 (9781843548171)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions

E-Book
06/2009
Atlantic Books
€12.99
Available for download
Person
James Harding is the editor of The Times. He was previously Washington bureau chief of the Financial Times. This is his first book.