
Alpha Dogs
How Political Spin Became a Global Business
James Harding(Author)
Atlantic Books (Publisher)
Will be published approx. on 1. June 2009
Book
Paperback/Softback
256 pages
978-1-84354-868-3 (ISBN)
Description
David Sawyer dreamed of a career as a film-maker; Scott Miller, the son of a shoe salesman, was a brilliant copywriter. Unlikely partners, together they became a political powerhouse. Directing democratic revolutions from the Philippines to Chile, steering a dozen presidents and prime ministers into office, and instilling the campaign ethic in corporate giants from Coca-Cola to Apple, the consultants of Sawyer-Miller were the Manhattan Project of spin politics.
In this pulsating book, James Harding tells the story of a few men whose political savvy, entrepreneurial drive and sheer greed came to alter the landscape of global politics. Alpha Dogs charts the creation of a new style of political campaigning and its triumph across the world.
In this pulsating book, James Harding tells the story of a few men whose political savvy, entrepreneurial drive and sheer greed came to alter the landscape of global politics. Alpha Dogs charts the creation of a new style of political campaigning and its triumph across the world.
More details
Edition
Main
Language
English
Place of publication
London
United Kingdom
Target group
College/higher education
Professional and scholarly
Dimensions
Height: 198 mm
Width: 129 mm
Thickness: 19 mm
Weight
245 gr
ISBN-13
978-1-84354-868-3 (9781843548683)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions

E-Book
06/2009
Atlantic Books
€12.99
Available for download
Person
James Harding is the editor of The Times. He was previously Washington bureau chief of the Financial Times. This is his first book.