Media Economics
1st Edition
Published on 1. May 2015
192 pages
978-1-350-30643-1 (ISBN)
Description
This core textbook examines the economic paradigms at work in media industries and markets, enabling analysis of the media system as a whole. In addition to succinct accounts of neo-classical and critical political economics, this insightful text offers fresh perspectives for understanding media drawn from two 'heterodox' approaches: institutional economics and evolutionary economics. Applying these paradigms to vital topics and case studies, Stuart Cunningham, Terry Flew and Adam Swift stress the value - and limits - of contending economic approaches in understanding how the media operates today.
Succinct and accessible, this text is essential reading for all students of media and communication studies, as well as those from economics, policy studies, business studies and marketing backgrounds with an interest in the media.
Succinct and accessible, this text is essential reading for all students of media and communication studies, as well as those from economics, policy studies, business studies and marketing backgrounds with an interest in the media.
More details
Series
Edition
1. Auflage
Language
English
Place of publication
London
United Kingdom
Publishing group
Bloomsbury Publishing PLC
Target group
College/higher education
ISBN-13
978-1-350-30643-1 (9781350306431)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
Stuart Cunningham | Terry Flew | Adam Swift
Media Economics
Book
05/2015
Red Globe Press
€43.40
Shipment within 15-20 days
Persons
Stuart Cunningham is Distinguished Professor of Media and Communication at Queensland University of Technology, Australia.
Terry Flew is Professor of Media and Communication at Queensland University of Technology, Australia.
Adam Swift is a Research Fellow at Queensland University of Technology, Australia.
Terry Flew is Professor of Media and Communication at Queensland University of Technology, Australia.
Adam Swift is a Research Fellow at Queensland University of Technology, Australia.
Content
1. Media Economics: The Mainstream Approach
2. Critical Political Economy of the Media
3. Institutional Economics
4. Evolutionary Economics
5. Case Studies and Conclusions.
2. Critical Political Economy of the Media
3. Institutional Economics
4. Evolutionary Economics
5. Case Studies and Conclusions.
