Media Economics
Published on 1. May 2015
Book
Paperback/Softback
192 pages
978-0-230-29322-9 (ISBN)
Description
A concise introduction to the key ideas and issues in the study of media economics, drawing on a broad range of case studies - from Amazon and Twitter, to Apple and Netflix - to illustrate how economic paradigms are not just theories, but provide important practical insights into how the media operates today.
Reviews / Votes
"This book is designed to be an undergraduate or postgraduate text in media and communications studies. Its accessibility means that it should have a broader appeal as a text in areas such as business studies and policy studies. . the insights and case studies provide helpful argumentation for rapidly changing business models." (Rob Nicholls, Telecommunications Policy, Vol. 40, 2017)More details
Series
Edition
2015
Language
English
Place of publication
London
United Kingdom
Publishing group
Bloomsbury Publishing PLC
Target group
College/higher education
Dimensions
Height: 216 mm
Width: 140 mm
Thickness: 11 mm
Weight
249 gr
ISBN-13
978-0-230-29322-9 (9780230293229)
DOI
10.1007/978-1-137-51607-7
Schweitzer Classification
Other editions
Additional editions
Stuart Cunningham | Terry Flew | Adam Swift
Media Economics
E-Book
05/2015
1st Edition
Bloomsbury Academic
€32.99
Available for download
Persons
Stuart Cunningham is Distinguished Professor of Media and Communication at Queensland University of Technology, Australia.
Terry Flew is Professor of Media and Communication at Queensland University of Technology, Australia.
Adam Swift is a Research Fellow at Queensland University of Technology, Australia.
Terry Flew is Professor of Media and Communication at Queensland University of Technology, Australia.
Adam Swift is a Research Fellow at Queensland University of Technology, Australia.
Content
1. Media Economics: The Mainstream Approach.- 2. Critical Political Economy of the Media.- 3. Institutional Economics.- 4. Evolutionary Economics.- 5. Case Studies and Conclusions.