The Invisible Touch
The Four Keys to Modern Marketing
Published on 15. January 2001
256 pages
978-0-7595-2094-3 (ISBN)
Description
This guide shows how markets work and how prospective clients think. It delivers business wisdom aimed at keeping clients by utilising the keys to modern marketing - price, brand, packaging and relationships.
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Harry Beckwith
The Invisible Touch
Book
03/2000
Warner Books
€38.57
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Person
Harry Beckwith heads Beckwith Partners, a marketing firm that advises twenty-three Fortune 200 clients and dozens of venture-capitalized start-ups on branding and positioning. A Phi Beta Kappa graduate of Stanford, Beckwith is an internationally acclaimed speaker. He is the bestselling author of five books, which, collectively, have been translated into twenty-three languages.
