The Invisible Touch
Published on 1. March 2000
Book
Hardback
288 pages
978-0-446-52417-9 (ISBN)
Description
This sequel to "Selling the Invisible" moves beyond the basic principles of how markets work and how prospective clients think. Advice is given on how to keep clients by utilising four key marketing concepts: price; brand; packaging; and relationships.
More details
Language
English
Place of publication
New York
United States
Publishing group
Little, Brown & Company
Target group
College/higher education
Professional and scholarly
Dimensions
Height: 190 mm
Width: 127 mm
Weight
309 gr
ISBN-13
978-0-446-52417-9 (9780446524179)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
E-Book
01/2001
Grand Central Publishing
€7.99
Available for download