Media Writing
A Practical Introduction
2nd Edition
Published on 5. February 2016
296 pages
978-1-137-52955-8 (ISBN)
Available for download
Description
A new edition of a lively and critically-enriched guide to writing for the media in a range of different professional contexts. Combining theory with practical techniques, this original text caters for students seeking to hone their skills in areas as diverse as journalism, PR, copywriting and screenwriting.
Reviews / Votes
'In a similar way to the last edition, this book provides tasks and career advice and some case studies, which makes it a valuable textbook for introductory media writing courses that have the task of introducing students to a broad range of media writing. It is clear, well written and very easy to read. What is important, however, is that the authors have included key theories and concepts that underpin the different forms of writing. It is, therefore, not merely a how-to manual but a text that provides a solid foundation for students in the practice of writing. Thus, the authors have provided a text, at an introductory level, that neatly synthesises theory and practice.' - Global Media Journal, Australian Edition, Volume 10 Issue 1, 2016More details
Other editions
Additional editions
Book
02/2016
2nd Edition
Bloomsbury Academic
€31.02
Shipment within 10-20 days
Persons
Craig Batty is Associate Professor of Screenwriting in the School of Media and Communication at RMIT University, Australia.
Sandra Cain is Senior Lecturer in Creative Writing in the Media School at Bournemouth University, UK.
Sandra Cain is Senior Lecturer in Creative Writing in the Media School at Bournemouth University, UK.
Content
Introduction.- 1. Approaches to Writing for the Media.- 2. Writing News: Print and Online.- 3. Writing News: Broadcast.- 4. Writing for Magazines.- 5. Writing for Public Relations.- 6. Writing Copy for Advertising.- 7. Screenwriting: Fictional Formats.- 8. Screenwriting: Factual Formats.
