
Media Writing
A Practical Introduction
Bloomsbury Academic (Publisher)
2nd Edition
Published on 5. February 2016
Book
Paperback/Softback
296 pages
978-1-137-52954-1 (ISBN)
Description
A new edition of a lively and critically-enriched guide to writing for the media in a range of different professional contexts. Combining theory with practical techniques, this original text caters for students seeking to hone their skills in areas as diverse as journalism, PR, copywriting and screenwriting.
Reviews / Votes
'In a similar way to the last edition, this book provides tasks and career advice and some case studies, which makes it a valuable textbook for introductory media writing courses that have the task of introducing students to a broad range of media writing. It is clear, well written and very easy to read. What is important, however, is that the authors have included key theories and concepts that underpin the different forms of writing. It is, therefore, not merely a how-to manual but a text that provides a solid foundation for students in the practice of writing. Thus, the authors have provided a text, at an introductory level, that neatly synthesises theory and practice.' - Global Media Journal, Australian Edition, Volume 10 Issue 1, 2016More details
Edition
2nd ed. 2016
Language
English
Place of publication
London
United Kingdom
Publishing group
Bloomsbury Publishing PLC
Target group
College/higher education
Illustrations
5 s/w Abbildungen
40 colour illus
Dimensions
Height: 13.8 cm
Width: 13.8 cm
Weight
379 gr
ISBN-13
978-1-137-52954-1 (9781137529541)
DOI
10.1007/978-1-137-52955-8
Schweitzer Classification
Other editions
Additional editions

E-Book
02/2016
2nd Edition
Bloomsbury Academic
€60.99
Available for download

E-Book
02/2016
2nd Edition
Bloomsbury Academic
€31.99
Available for download
Previous edition

Book
08/2010
Palgrave Macmillan
€30.94
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Persons
Craig Batty is Associate Professor of Screenwriting in the School of Media and Communication at RMIT University, Australia.
Sandra Cain is Senior Lecturer in Creative Writing in the Media School at Bournemouth University, UK.
Sandra Cain is Senior Lecturer in Creative Writing in the Media School at Bournemouth University, UK.
Content
Introduction.- 1. Approaches to Writing for the Media.- 2. Writing News: Print and Online.- 3. Writing News: Broadcast.- 4. Writing for Magazines.- 5. Writing for Public Relations.- 6. Writing Copy for Advertising.- 7. Screenwriting: Fictional Formats.- 8. Screenwriting: Factual Formats.