The Business of Event Planning
Behind-the-Scenes Secrets of Successful Special Events
1st Edition
Published on 15. June 2010
354 pages
978-0-470-96378-4 (ISBN)
Description
Practical tools and expert advice for professional eventplanners
Before planning an event, there is much that must be done behindthe scenes to make the event successful. Before any thought is evengiven to timing or location of the event, before the menus areselected and the decor designed, there are proposals to be written,fees and contracts to be negotiated, and safety issues to beconsidered. This book takes you behind the scenes of event planningand explains every aspect of organizing and strategic planning.This book will be of value to both the professional event plannerand to clients who are dealing with planners.
Its comprehensive coverage includes: how to prepare winningproposals, and how to understand them if you are the client; how todetermine management fees; negotiating contracts; safety issues;designing events in multicultural settings; and new technology thatmakes operations more efficient (such as online registration andresponse management, database project management tools). The bookalso includes practical tools such as sample letters of agreement,sample layouts for client proposals, forms, and checklists.Professional event planner Judy Allen offers first-time orprofessional event planners all the top-class advice they need tomake their special events come off without a hitch.
Reviews / Votes
"The Business of Event Planning is a must-read for those inthe event planning business. Strategic in through and design anduser-friendly in presentation, it literally tells you the paths tofollow and the pitfalls to avoid. Well told, with examples tofollow and stories to relate to, it's the 'how-to' that's a'must-do' for the meetings, incentive, and event planningindustry." -- Peggy Whitman, President, Society of Incentive &Travel Executives; and Western Regional Sales Director, MarriottIncentive Awards "As more and more administrative professionals are assignedmeeting planning responsibilities, there needs to be aneasy-to-understand, fool-proof, quick read by someone who has beenthere and done it successfully. Written for anyone who has toprepare dynamite meetings and special events, The Business ofEvent Planning is your Bible and a must-have desktop reference.Thank, Judy Allen! You saved the day!" -- Susan Fenner Ph.D., Manager, Education and ProfessionalDevelopment, International Association of AdministrationProfessionals (IAAP) "Guidance for new planners, reminders for experienced ones, anduseful tips for everyone. This book has it all! It's the key thatunlocks the mystery behind event planning, and should be mandatoryreading for planners everywhere." -- Leslie McNabb, Senior Manager Event Planning, ScotiaCapital PRAISE FOR JUDY ALLEN'S FIRST BOOK Event Planning "Allen is a good teacher. Wise planners will add EventPlanning to their personal reference library as a usefulworking guide." -- Meeting Professional Magazine "A blueprint for executing events for 50 or 2,000, with budgetsof a few thousand dollars to hundreds of thousands." -- Success Magazine "Event Planning gives readers a blueprint for planningand executing special events with flair. Consider the book aspreventative maintenance." -- Sales Promotion Magazine "A guide to well planned events. Event Planning is a mustfor any PR maven." -- Marketing MagazineMore details
Other editions
Additional editions
Book
09/2002
Wiley
€27.50
Shipment within 10-20 days
Person
Judy Allen is one of the world's leading authorities onstaging, event and lifestyle design and the bestselling author often books for the professional, business and consumer markets.Allen, a master of creative design, has flawlessly executedsuccessful special events-corporate, social, and celebrity-for upto 2,000 guests at a time in more than 30 countries around theworld. She has designed and produced memorable events such asDisney's worldwide theatrical opening-night gala for Beauty andthe Beast, and the orchestration of Oscar-winning directorNorman Jewison's 25th anniversary celebration for Fiddler on theRoof.
Highly skilled in staging events that are strategically designed tobe one-of-kind experiences and a master of transforming the energyof an event environment by engaging the senses with trademarkprimary design principles, Allen has worked closely with CEOs,CFOs, presidents and their executive staff around the globe tocreate, implement and oversee their corporate and social businessevents.
The many diverse events that Allen has designed and executed extendfrom complex one-day events to elaborate arrangements of themeproductions taking place over the course of a week. These eventsranged from very exclusive VIP events to multimillion-dollar,multimedia fantasy extravaganzas including seven new-car productlaunches and involved high-tech stage and show productions.
Allen, and her 2jproductions (www.2jproductions.com)partner, Joe Shane, are now bringing their dynamic creative energy,innovative style and perceptive insight to home, life and lifestyledesign and world class resorts around the world through SensualHome Living (www.sensualhomeliving.com)and other initiatives.
Content
Preface.
Acknowledgements.
Chapter 1: The Strategic Planning of Event Design.
External Objectives.
Internal Objectives.
Day One Client Itinerary.
Day Two Client Itinerary.
Day Three Client Itinerary.
Day Four Client Itinerary.
Day Five Client Itinerary.
Day Six Client Itinerary.
Day Seven Client Itinerary.
Chapter 2: Preparing the Proposal.
The Proposal Request.
The Qualification Meeting.
The Proposal.
Proposal Preparation: The Initial Steps.
Making Contact With Key Suppliers.
Proposal Preparation.
Chapter 3: The Body of the Proposal.
Cover Letter.
Destination Review.
Transportation Requirements.
Hotel Information.
Day-by-Day Detailed Itinerary.
Grid.
Cost Summary Sheet.
Detailed Program Inclusions.
Program Options and Enhancements.
Company Profile.
References.
Backup Material.
Bringing It All Together.
Chapter 4: Management Fees.
Four Types of Fees.
Chapter 5: Contractual Negotiations With Suppliers.
Negotiating With Suppliers.
Chapter 6: Client Contracts.
The Three Rules of Contracts.
Areas Covered in the Client Contract.
Payment.
Liability and Responsibility.
Dates and Other Details.
Food and Beverage Hazards.
Technical Riders and Other Requirements.
Doing Your Homework.
Chapter 7: Safety and Security.
Travel Information.
Checklists for Out of Town Events.
Ensuring Client Safety.
Other Safety Issues.
New Areas of Consideration for Safety and Security.
Chapter 8: Event Planning Technology Tools and EmergingTrends.
Event Planning Technology Options.
Chapter 9: Multicultural and Foreign Event Planning.
Local Customs, Protocol and Etiquette.
Religious Beliefs.
Local Cultural and Political Matters.
Chapter 10: Event and Program Branding.
Establishing a Brand.
The Branded Image.
Program Branding.
The Branding Commitment.
Protecting the Client's Image and Standards.
Chapter 11: Conclusion.
Appendix.
Sample Proposal/Senior Management.
Sample Proposal/Incentive Sales Group.
Index.
