Essentials of Entrepreneurship and Small Business Management
International Edition
4th Edition
Published on 15. June 2004
Book
Paperback/Softback
592 pages
978-0-13-191856-6 (ISBN)
Description
For courses in Small Business Management, Entrepreneurship, New Venture Creation, and New Venture Management. The ideal tool for the next generation of entrepreneurs! A time-tested book that today's students need to master the most essential and critical issues involved in starting and managing a successful new business venture.
More details
Edition
4th edition
Language
English
Place of publication
United States
Publishing group
Pearson Education (US)
Target group
Professional and scholarly
Dimensions
Height: 277 mm
Width: 216 mm
Thickness: 22 mm
Weight
1182 gr
ISBN-13
978-0-13-191856-6 (9780131918566)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions
Thomas W. Zimmerer | Norman M. Scarborough | Doug Wilson
Essentials of Entrepreneurship and Small Business Management
International Edition
Book
12/2007
5th Edition
Pearson
€56.94
Article exhausted; check for reprint
Previous edition
Thomas W. Zimmerer | Norman M. Scarborough
Essentials of Entrepreneurship and Small Business Management
International Edition
Book
06/2001
3rd Edition
Pearson
€44.56
Article exhausted; check for reprint
Content
I. THE CHALLENGE OF ENTREPRENEURSHIP. 1. The Foundations of Entrepreneurship. 2. Inside the Entrepreneurial Mind: From Ideas to Reality. II. BUILDING THE BUSINESS PLAN: BEGINNING CONSIDERATIONS. 3. Strategic Management and the Entrepreneur. 4. Forms of Ownership and Franchising. 5. Buying an Existing Business. III. BUILDING THE BUSINESS PLAN: MARKETING CONSIDERATIONS. 6. Building a Marketing Plan. 7. E-Commerce and the Entrepreneur. 8. Advertising and Pricing for Profit. IV. BUILDING THE BUSINESS PLAN: FINANCIAL CONSIDERATIONS. 9. Managing Cash Flow. 10. Creating a Successful Financial Plan. 11. Crafting a Winning Business Plan. IV. PUTTING THE BUSINESS PLAN TO WORK: BUILDING A COMPETITIVE EDGE. 11. Sources of Financing: Equity and Debt. 12. Choosing a Location and Layout. 13. Global Aspects of Entrepreneurship. 14. Building and Leading a Successful Team. Endnotes. Index.