Essentials of Entrepreneurship and Small Business Management
International Edition
3rd Edition
Published on 20. June 2001
Book
Paperback/Softback
624 pages
978-0-13-122515-2 (ISBN)
Description
For courses in Small Business Management and Entrepreneurship.
A streamlined version of the authors' best-selling Effective Small Business Management, Sixth Edition, this 15-chapter self-contained text offers complete coverage of the essential topics in small business management and entrepreneurship. Using an abundance of real-world examples, and practical hands-on exercises and activities, it provides a no-nonsense real-world approach that follows the logical process.
A streamlined version of the authors' best-selling Effective Small Business Management, Sixth Edition, this 15-chapter self-contained text offers complete coverage of the essential topics in small business management and entrepreneurship. Using an abundance of real-world examples, and practical hands-on exercises and activities, it provides a no-nonsense real-world approach that follows the logical process.
More details
Edition
3rd edition
Language
English
Place of publication
United States
Publishing group
Pearson Education (US)
Target group
Professional and scholarly
Dimensions
Height: 253 mm
Width: 200 mm
Thickness: 23 mm
Weight
1071 gr
ISBN-13
978-0-13-122515-2 (9780131225152)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions
Thomas W. Zimmerer | Norman M. Scarborough
Essentials of Entrepreneurship and Small Business Management
International Edition
Book
06/2004
4th Edition
Pearson
€51.98
Article exhausted; check for reprint
Previous edition
Thomas W. Zimmerer | Norman M. Scarborough
Essentials of Entrepreneurship and Small Business Management
Book
08/1997
2nd Edition
Pearson
€44.56
Article exhausted; check for reprint
Content
I. THE CHALLENGES OF ENTREPRENEURSHIP.
1. The Foundations of Entrepreneurship.
2. Inside the Entrepreneurial Mind: From Ideas to Reality.
II. BUILDING THE BUSINESS PLAN: BEGINNING CONSIDERATIONS.
3. Strategic Management and the Entrepreneur.
4. Forms of Ownership and Franchising.
5. Buying an Existing Business.
III. BUILDING THE BUSINESS PLAN: MARKETING AND FINANCIAL CONSIDERATIONS.
6. Building a Powerful Marketing Plan.
7. Advertising and Pricing for Profit.
8. Managing Cash Flow.
9. Creating a Successful Financial Plan.
10. Crafting a Winning Business Plan.
IV. PUTTING THE BUSINESS PLAN TO WORK: BUILDING A COMPETITIVE EDGE.
11. Sources of Funds: Debt and Equity.
12. Choosing the Right Location and Layout.
13. Global Aspects of Entrepreneurship: Why Go Global?
14. Leading the Growing Company and Planning for Management Succession.
15. E-Commerce and the Entrepreneur.
Index.
1. The Foundations of Entrepreneurship.
2. Inside the Entrepreneurial Mind: From Ideas to Reality.
II. BUILDING THE BUSINESS PLAN: BEGINNING CONSIDERATIONS.
3. Strategic Management and the Entrepreneur.
4. Forms of Ownership and Franchising.
5. Buying an Existing Business.
III. BUILDING THE BUSINESS PLAN: MARKETING AND FINANCIAL CONSIDERATIONS.
6. Building a Powerful Marketing Plan.
7. Advertising and Pricing for Profit.
8. Managing Cash Flow.
9. Creating a Successful Financial Plan.
10. Crafting a Winning Business Plan.
IV. PUTTING THE BUSINESS PLAN TO WORK: BUILDING A COMPETITIVE EDGE.
11. Sources of Funds: Debt and Equity.
12. Choosing the Right Location and Layout.
13. Global Aspects of Entrepreneurship: Why Go Global?
14. Leading the Growing Company and Planning for Management Succession.
15. E-Commerce and the Entrepreneur.
Index.