Essentials of Entrepreneurship and Small Business Management
2nd Edition
Published on 13. August 1997
Book
Paperback/Softback
608 pages
978-0-13-727298-3 (ISBN)
Description
For courses in Small Business Management and Entrepreneurship.
A streamlined version of the authors' best-selling Effective Small Business Management, Fifth Edition, this 15-chapter, self-contained text offers complete coverage of the essential topics in small business management and entrepreneurship. Using a lively, interesting writing style, an abundance of real-world examples, and practical hands-on exercises and activities, it provides a no-nonsense real-world approach that follows the logical process and critical issues of creating, launching, and managing a successful small business.
A comprehensive supplements package provides students with exceptional interactive, hands-on experience.
A streamlined version of the authors' best-selling Effective Small Business Management, Fifth Edition, this 15-chapter, self-contained text offers complete coverage of the essential topics in small business management and entrepreneurship. Using a lively, interesting writing style, an abundance of real-world examples, and practical hands-on exercises and activities, it provides a no-nonsense real-world approach that follows the logical process and critical issues of creating, launching, and managing a successful small business.
A comprehensive supplements package provides students with exceptional interactive, hands-on experience.
More details
Edition
2nd edition
Language
English
Place of publication
United States
Publishing group
Pearson Education (US)
Target group
Professional and scholarly
Dimensions
Height: 253 mm
Width: 203 mm
Thickness: 21 mm
Weight
1060 gr
ISBN-13
978-0-13-727298-3 (9780137272983)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions
Thomas W. Zimmerer | Norman M. Scarborough
Essentials of Entrepreneurship and Small Business Management
International Edition
Book
06/2001
3rd Edition
Pearson
€44.56
Article exhausted; check for reprint
Previous edition
Thomas W. Zimmerer | Norman M. Scarborough
The Essentials of Small Business Management
Book
01/1994
Macmillan USA
€50.89
Shipment within 15-20 days
Content
I. THE CHALLENGES OF ENTREPRENEURSHIP.
1. The Foundations of Entrepreneurship.
II. BUILDING THE BUSINESS PLAN: BEGINNING CONSIDERATIONS.
2. Strategic Management and the Entrepreneur.
3. Forms of Ownership and Franchising.
4. Buying an Existing Business.
III. BUILDING THE BUSINESS PLAN: MARKETING AND FINANCIAL CONSIDERATIONS.
5. Creating a Powerful Marketing Plan.
6. Advertising and Pricing for Profit
7. Managing Cash Flow.
8. Creating a Successful Financial Plan.
9. Crafting a Winning Business Plan.
IV. PUTTING THE PLAN TO WORK: BUILDING A COMPETITIVE EDGE.
10. Sources of Funds: Equity and Debt.
11. Choosing a Location and Layout.
12. Purchasing, Quality, and Inventory Control.
13. Leading the Growing Company and Planning for Management Succession.
14. Global Aspects of Entrepreneurship.
V. THE ETHICAL, LEGAL AND REGULATORY ENVIRONMENT.
15. The Ethical, Legal, and Regulatory Environment.
APPENDIX: SEPTIC SENSE: A SAMPLE BUSINESS PLAN.
1. The Foundations of Entrepreneurship.
II. BUILDING THE BUSINESS PLAN: BEGINNING CONSIDERATIONS.
2. Strategic Management and the Entrepreneur.
3. Forms of Ownership and Franchising.
4. Buying an Existing Business.
III. BUILDING THE BUSINESS PLAN: MARKETING AND FINANCIAL CONSIDERATIONS.
5. Creating a Powerful Marketing Plan.
6. Advertising and Pricing for Profit
7. Managing Cash Flow.
8. Creating a Successful Financial Plan.
9. Crafting a Winning Business Plan.
IV. PUTTING THE PLAN TO WORK: BUILDING A COMPETITIVE EDGE.
10. Sources of Funds: Equity and Debt.
11. Choosing a Location and Layout.
12. Purchasing, Quality, and Inventory Control.
13. Leading the Growing Company and Planning for Management Succession.
14. Global Aspects of Entrepreneurship.
V. THE ETHICAL, LEGAL AND REGULATORY ENVIRONMENT.
15. The Ethical, Legal, and Regulatory Environment.
APPENDIX: SEPTIC SENSE: A SAMPLE BUSINESS PLAN.