Essentials of Entrepreneurship and Small Business Management
International Edition
5th Edition
Published on 3. December 2007
Book
Paperback/Softback
744 pages
978-0-13-157943-9 (ISBN)
Description
For courses in Small Business Management, Entrepreneurship, New Venture Creation, and New Venture Management.
Essentials of Entrepreneurship and Small Business Management, 5/e is the practical, how-to guide that gives students the tools to launch a new venture and the knowledge for entrepreneurial success.
Essentials of Entrepreneurship and Small Business Management, 5/e is the practical, how-to guide that gives students the tools to launch a new venture and the knowledge for entrepreneurial success.
More details
Edition
5th edition
Language
English
Place of publication
United States
Publishing group
Pearson Education (US)
Target group
Professional and scholarly
Dimensions
Height: 274 mm
Width: 215 mm
Thickness: 25 mm
Weight
1466 gr
ISBN-13
978-0-13-157943-9 (9780131579439)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions
Book
02/2010
6th Edition
Pearson Education (US)
€61.89
Article exhausted; check for reprint
Previous edition
Thomas W. Zimmerer | Norman M. Scarborough
Essentials of Entrepreneurship and Small Business Management
International Edition
Book
06/2004
4th Edition
Pearson
€51.98
Article exhausted; check for reprint
Content
Section I. The Challenge of Entrepreneurship
1. The Foundations of Entrepreneurship
2. Inside the Entrepreneurial Mind: From Ideas to Reality
Section II. Building the Business Plan: Beginning Considerations
3. Designing a Competitive Business Model and Building a Solid Strategic Plan
4. Conducting a Feasibility Analysis and Crafting a Winning Business Plan
5. Forms of Business Ownership
6. Franchising and the Entrepreneur
7. Buying an Existing Business
Section III. Building the Business Plan: Marketing and Financial Considerations
8. Building a Powerful Marketing Plan
9. E-Commerce and the Entrepreneur
10. Pricing Strategies
11. Creating a Successful Financial Plan
12. Managing Cash Flow
Section IV. Putting the Business Plan to Work: Sources of Funds
13. Sources of Financing: Debt and Equity
14. Choosing the Right Location
15. Global Aspects of Entrepreneurship
16. Building a New Venture Team and Planning for the Next Generation
Appendix: Sample Business Plan
Brief Cases
End Notes
Index
1. The Foundations of Entrepreneurship
2. Inside the Entrepreneurial Mind: From Ideas to Reality
Section II. Building the Business Plan: Beginning Considerations
3. Designing a Competitive Business Model and Building a Solid Strategic Plan
4. Conducting a Feasibility Analysis and Crafting a Winning Business Plan
5. Forms of Business Ownership
6. Franchising and the Entrepreneur
7. Buying an Existing Business
Section III. Building the Business Plan: Marketing and Financial Considerations
8. Building a Powerful Marketing Plan
9. E-Commerce and the Entrepreneur
10. Pricing Strategies
11. Creating a Successful Financial Plan
12. Managing Cash Flow
Section IV. Putting the Business Plan to Work: Sources of Funds
13. Sources of Financing: Debt and Equity
14. Choosing the Right Location
15. Global Aspects of Entrepreneurship
16. Building a New Venture Team and Planning for the Next Generation
Appendix: Sample Business Plan
Brief Cases
End Notes
Index