Tourism
The Business of Travel: International Edition
4th Edition
Published on 23. April 2009
Book
Paperback/Softback
432 pages
978-0-13-209159-6 (ISBN)
Description
Written in a conversational style, this book views the industry from a business perspective-examining the management, marketing and finance issues most important to industry members. Chapters reveal an integrated model of tourism and address consumer behavior, service quality and personal selling. Readings and integrative cases close each part and end-of-chapter exercises offer application activities for students. This edition includes new chapters on technological innovations and sustainability issues and offers a view of today's tourism industry that is as interesting and multi-faceted as the field itself.
More details
Edition
4th edition
Language
English
Place of publication
United States
Publishing group
Pearson Education (US)
Target group
College/higher education
Dimensions
Height: 270 mm
Width: 210 mm
Thickness: 16 mm
Weight
800 gr
ISBN-13
978-0-13-209159-6 (9780132091596)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions
Cathy J. Hsu | Joseph J. Marqua
Tourism
The Business of Hospitality and Travel: International Edition
Book
08/2013
5th Edition
Pearson
€136.17
Article exhausted; check for reprint
Previous edition
Roy A. Cook | Laura J. Yale | Joseph J. Marqua
Tourism
The Business of Travel and Atlas World Geography Package, 2005 CR Edition
Book
10/2005
3rd Edition
Prentice Hall
€68.08
Article exhausted; check for reprint
Content
Table of Contents
part i: The Traveling Public and Tourism Promoters
1. Introducing the World's Largest Industry, Tourism
2. Marketing to the Traveling Public
3. Delivering Quality Tourism Services
4. Bringing Travelers and Tourism Service Suppliers Together
5. Capturing Technologies' Competitive Advantages
Readings
Integrative Cases
part ii: Tourism Service Suppliers
6. Transportation
7. Accommodations
8. Food and Beverage
9. Attractions and Entertainment
10. Destinations
Readings
Integrative Cases
Part iii: The Service and Hospitality Environment
11. Economic and Political Impacts of Tourism
12. Environmental and Social/Cultural Impacts of Tourism
13. Sustaining Tourism's Benefits
14. Exploring the Future of Tourism
Readings
Integrative Cases
Appendix A: Geography: Your Window to the World
Appendix B: Tourism Research
Appendix C: Choosing a Career and Finding a Job
part i: The Traveling Public and Tourism Promoters
1. Introducing the World's Largest Industry, Tourism
2. Marketing to the Traveling Public
3. Delivering Quality Tourism Services
4. Bringing Travelers and Tourism Service Suppliers Together
5. Capturing Technologies' Competitive Advantages
Readings
Integrative Cases
part ii: Tourism Service Suppliers
6. Transportation
7. Accommodations
8. Food and Beverage
9. Attractions and Entertainment
10. Destinations
Readings
Integrative Cases
Part iii: The Service and Hospitality Environment
11. Economic and Political Impacts of Tourism
12. Environmental and Social/Cultural Impacts of Tourism
13. Sustaining Tourism's Benefits
14. Exploring the Future of Tourism
Readings
Integrative Cases
Appendix A: Geography: Your Window to the World
Appendix B: Tourism Research
Appendix C: Choosing a Career and Finding a Job