Tourism
The Business of Hospitality and Travel: International Edition
5th Edition
Published on 28. August 2013
Book
Paperback/Softback
408 pages
978-0-13-337694-4 (ISBN)
Description
Tourism: The Business of Hospitality and Travel, 5e views the industry from a business perspective-examining the management, marketing and finance issues most important to industry members. Chapters reveal an integrated model of tourism and address consumer behavior, service quality and personal selling. Readings and integrative cases close each part and end-of-chapter exercises offer application activities for students. This edition includes early coverage of geography, more international examples, new case studies and expanded application and web-based exercises.
More details
Edition
5th edition
Language
English
Place of publication
United States
Publishing group
Pearson Education (US)
Target group
College/higher education
Dimensions
Height: 276 mm
Width: 216 mm
ISBN-13
978-0-13-337694-4 (9780133376944)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions
Roy A Cook | Cathy J. Hsu | Joseph J Marqua
Tourism: Pearson New International Edition
The Business of Hospitality and Travel
Book
11/2013
5th Edition
Pearson Education Limited
€63.13
Article exhausted; check for reprint
Previous edition
Book
04/2009
4th Edition
Pearson
€107.69
Article exhausted; check for reprint
Content
PART I: THE TRAVELING PUBLIC AND TOURSIM PROMOTERS
1. Introducing the World's Largest Industry, Tourism
2. Marketing to the Traveling Public
3. Delivering Quality Tourism Services
4. Bringing Travelers and Tourism Service Suppliers Together Integrative Cases
5. Capturing Technologies Competitive Advantages
PART II: TOURISM SERVICE SUPPLIERS
6. Transportation
7. Accommodations
8. Food and Beverage
9. Attractions and Entertainment
10. Destinations Integrative Cases
PART III: THE SERVICE AND HOSPITALITY ENVIRONMENT
11. Economic and Political Impacts of Tourism
12. Environmental and Social/Cultural Impacts of Tourism
13. Sustaining Tourism's Benefits
14. Exploring the Future of Tourism Integrative Cases
1. Introducing the World's Largest Industry, Tourism
2. Marketing to the Traveling Public
3. Delivering Quality Tourism Services
4. Bringing Travelers and Tourism Service Suppliers Together Integrative Cases
5. Capturing Technologies Competitive Advantages
PART II: TOURISM SERVICE SUPPLIERS
6. Transportation
7. Accommodations
8. Food and Beverage
9. Attractions and Entertainment
10. Destinations Integrative Cases
PART III: THE SERVICE AND HOSPITALITY ENVIRONMENT
11. Economic and Political Impacts of Tourism
12. Environmental and Social/Cultural Impacts of Tourism
13. Sustaining Tourism's Benefits
14. Exploring the Future of Tourism Integrative Cases