Market-driven Management
Using the New Marketing Concept to Create a Customer-oriented Company
Published on 27. April 1994
Book
Hardback
288 pages
978-0-471-59576-2 (ISBN)
Description
Providing incisive analyses of the most recent marketing advances, this study summarizes the latest research and the best practices from industry, illustrating innovation which works successfully and marketing practices that have failed. The "Portable MBA" series has been developed to cover the core curriculum of a typical MBA course. Each volume offers practical overviews of insights and information needed for the MBA programmes. Although not specifically designed as a course book, each book provides comprehensive coverage of primary business functions.
More details
Series
Language
English
Place of publication
New York
United States
Publishing group
John Wiley and Sons Ltd
Target group
College/higher education
Professional and scholarly
Dimensions
Height: 259 mm
Width: 182 mm
Weight
822 gr
ISBN-13
978-0-471-59576-2 (9780471595762)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions
Book
09/2002
2nd Edition
Wiley
€25.90
Article is exhausted, reprint undefined
Content
Putting The Customer First; Customers, The Company and Competitors; Strategic Planning and Marketing; Quality equals Customer Satisfaction; Market Targeting, Positioning and the Value Proposition; Relationship Marketing; Strategic Alliances in Marketing; Organizational Culture and Customer Orientation; Developing a Customer-Oriented, Market-Driven Company.