Western European Perspectives on the Development of Public Relations
Other Voices
Published on 8. April 2015
Book
Paperback/Softback
XIV, 160 pages
978-1-349-49117-9 (ISBN)
Description
The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of public relations. It will feature six books, five of which will cover continental and regional groups. This book in the series focuses on Western Europe.
More details
Series
Edition
1st ed. 2015
Language
English
Place of publication
London
United Kingdom
Publishing group
Palgrave Macmillan
Target group
Professional and scholarly
Illustrations
XIV, 160 p.
Dimensions
Height: 21.6 cm
Width: 14 cm
Weight
2291 gr
ISBN-13
978-1-349-49117-9 (9781349491179)
Schweitzer Classification
Other editions
Additional editions
Book
04/2015
Palgrave Pivot
€53.49
Shipment within 10-20 days
Person
Tom Watson is Professor of Public Relations in the Media School at Bournemouth University, UK. He is also Chair of the International History of Public Relations Conference. Tom researches public relations history as well as practice issues. He is a Fellow of the CIPR and a PRCA Founding Fellow.
Content
Introduction; Tom Watson 1. Austria; Astrid Spatzier 2. France; Bruno Chaudet, Valérie Carayol and Alex Frame 3. Finland; Elina Melgin 4. Germany; Günter Bentele 5. Greece; Anastasios Theofilou 6. Italy; Toni Muzi Falconi and Fabio Ventoruzzo 7. The Netherland; Betteke van Ruler and Anne-Marie Cotton 8. Scandinavia; Larsåke Larsson, Tor Bang, and Finn Frandsen 9. Spain; Natalia Rodriguez-Salcedo and Jordi Xifra 10. United Kingdom; Jacquie L'Etang