Western European Perspectives on the Development of Public Relations
Other Voices
Published on 8. April 2015
Book
Hardback
XIV, 160 pages
978-1-137-42749-6 (ISBN)
Description
The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of public relations. It will feature six books, five of which will cover continental and regional groups. This book in the series focuses on Western Europe.
More details
Series
Edition
2015 edition
Language
English
Place of publication
London
United Kingdom
Publishing group
Palgrave Macmillan
Target group
Professional and scholarly
Product notice
sewn/stitched
Cloth over boards
With dust jacket
Illustrations
XIV, 160 p.
Dimensions
Height: 216 mm
Width: 140 mm
Thickness: 14 mm
Weight
372 gr
ISBN-13
978-1-137-42749-6 (9781137427496)
DOI
10.1057/9781137427519
Schweitzer Classification
Other editions
Additional editions
Book
04/2015
Palgrave Pivot
€53.49
Article exhausted; check different version
E-Book
04/2015
1st Edition
Palgrave Pivot
€53.49
Available for download
Person
Tom Watson is Professor of Public Relations in the Media School at Bournemouth University, UK. He is also Chair of the International History of Public Relations Conference. Tom researches public relations history as well as practice issues. He is a Fellow of the CIPR and a PRCA Founding Fellow.
Content
Introduction; Tom Watson 1. Austria; Astrid Spatzier 2. France; Bruno Chaudet, Valérie Carayol and Alex Frame 3. Finland; Elina Melgin 4. Germany; Günter Bentele 5. Greece; Anastasios Theofilou 6. Italy; Toni Muzi Falconi and Fabio Ventoruzzo 7. The Netherland; Betteke van Ruler and Anne-Marie Cotton 8. Scandinavia; Larsåke Larsson, Tor Bang, and Finn Frandsen 9. Spain; Natalia Rodriguez-Salcedo and Jordi Xifra 10. United Kingdom; Jacquie L'Etang