Principles of Retailing
2nd Edition
Published on 22. May 2014
Book
Paperback/Softback
356 pages
978-0-230-21698-3 (ISBN)
Description
Principles of Retailing is a comprehensive, academic text on Retail Management, which takes a UK and European perspective. It is ideal for both undergraduates and postgraduates studying retailing as part of a Retailing, Marketing or Business degree.
More details
Edition
2nd ed. 2014
Language
English
Place of publication
London
United Kingdom
Publishing group
Bloomsbury Publishing PLC
Target group
College/higher education
Dimensions
Height: 246 mm
Width: 189 mm
Thickness: 19 mm
Weight
689 gr
ISBN-13
978-0-230-21698-3 (9780230216983)
DOI
10.1007/978-1-137-35452-5
Schweitzer Classification
Other editions
Additional editions
Rosemary Varley | Mohammed Rafiq
Principles of Retailing
E-Book
05/2014
2nd Edition
Bloomsbury Academic
€77.49
Available for download
Persons
Rosemary Varley is subject director in Marketing and Retail at University of the Arts London.
Dr Mohammed Rafiq is Reader in Retailing and Marketing in the School of Business and Economics at Loughborough University.
Dr Mohammed Rafiq is Reader in Retailing and Marketing in the School of Business and Economics at Loughborough University.
Content
PART I: THE RETAIL INDUSTRY AND ITS ENVIRONMENT.- 1. An Introduction to Retailing.- 2. Retail Organizations and Formats.- 3. Retailing and the Competitive Environment.- 4. Customers.- PART II: FORMULATING AND IMPLEMENTING RETAIL STRATEGY.- 5. Formulating Retail Strategy.- 6. Implementing Retail Strategy.- 7. Managing the Retail Supply Chain.- 8. Managing Information.- PART III: RETAIL MARKETING MANAGEMENT.- 9. Retail Location.- 10. Retail Design and Visual Merchandising.- 11. Retail Buying.- 12. Retail Brands.- 13. Retail Pricing.- 14. Managing Retail Communications.- 15. Retail Services.- PART IV: RETAIL CHALLENGES.- 16. International Retailing.- 17. Multichannel Retailing.- 18. Legal and Ethical Issues in Retailing.