Principles of Retailing
2nd Edition
Published on 22. May 2014
356 pages
978-1-350-30490-1 (ISBN)
Description
Principles of Retailing is a comprehensive, academic text on Retail Management, which takes a UK and European perspective. It is ideal for both undergraduates and postgraduates studying retailing as part of a Retailing, Marketing or Business degree.
More details
Edition
2nd edition
Language
English
Place of publication
London
United Kingdom
Publishing group
Bloomsbury Publishing PLC
Target group
College/higher education
ISBN-13
978-1-350-30490-1 (9781350304901)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
Rosemary Varley | Mohammed Rafiq
Principles of Retailing
Book
05/2014
2nd Edition
Red Globe Press
€94.40
Shipment within 15-20 days
Persons
Rosemary Varley is subject director in Marketing and Retail at University of the Arts London.
Dr Mohammed Rafiq is Reader in Retailing and Marketing in the School of Business and Economics at Loughborough University.
Dr Mohammed Rafiq is Reader in Retailing and Marketing in the School of Business and Economics at Loughborough University.
Content
PART I: THE RETAIL INDUSTRY AND ITS ENVIRONMENT
1. An Introduction to Retailing
2. Retail Organizations and Formats
3. Retailing and the Competitive Environment
4. Customers
PART II: FORMULATING AND IMPLEMENTING RETAIL STRATEGY
5. Formulating Retail Strategy
6. Implementing Retail Strategy
7. Managing the Retail Supply Chain
8. Managing Information
PART III: RETAIL MARKETING MANAGEMENT
9. Retail Location
10. Retail Design and Visual Merchandising
11. Retail Buying
12. Retail Brands
13. Retail Pricing
14. Managing Retail Communications
15. Retail Services
PART IV: RETAIL CHALLENGES
16. International Retailing
17. Multichannel Retailing
18. Legal and Ethical Issues in Retailing.
1. An Introduction to Retailing
2. Retail Organizations and Formats
3. Retailing and the Competitive Environment
4. Customers
PART II: FORMULATING AND IMPLEMENTING RETAIL STRATEGY
5. Formulating Retail Strategy
6. Implementing Retail Strategy
7. Managing the Retail Supply Chain
8. Managing Information
PART III: RETAIL MARKETING MANAGEMENT
9. Retail Location
10. Retail Design and Visual Merchandising
11. Retail Buying
12. Retail Brands
13. Retail Pricing
14. Managing Retail Communications
15. Retail Services
PART IV: RETAIL CHALLENGES
16. International Retailing
17. Multichannel Retailing
18. Legal and Ethical Issues in Retailing.
