Competitive Strategies
Managing the Present, Imagining the Future
Published on 30. November 2012
Book
Paperback/Softback
XVI, 272 pages
978-1-349-33727-9 (ISBN)
Description
This book proposes a new framework to effectively manage both offensive and defensive marketing strategies. It reinterprets the competitive challenge as a circular journey, that is, an endless sequence of three competitive "seasons." The authors call them the games of movement, imitation, and position.
More details
Series
Edition
2013 ed.
Language
English
Place of publication
London
United Kingdom
Target group
Professional and scholarly
Product notice
Paperback (trade)
Unsewn / adhesive bound
Illustrations
XVI, 272 p.
Dimensions
Height: 216 mm
Width: 140 mm
Thickness: 15 mm
Weight
340 gr
ISBN-13
978-1-349-33727-9 (9781349337279)
DOI
10.1057/9780230354586
Schweitzer Classification
Other editions
Additional editions
Book
12/2012
Palgrave Macmillan
€155.14
Shipment within 10-20 days
Book
11/2012
Palgrave Macmillan
€128.39
Shipment within 15-20 days
E-Book
11/2012
1st Edition
Palgrave Macmillan
€53.49
Available for download
Persons
Enrico Valdani is Full Professor and Director of the Marketing Department at Bocconi University, Italy. He is former President of SIM, the Italian Marketing Society, co-founder of VVA consulting company and the author of many books on strategic marketing and international marketing issues.
Alessandro Arbore is SDA Professor of Marketing at Bocconi University, Italy, and director of the Executive Master in Marketing and Sales (EMMS). He was previously a visiting scholar at the Wharton Business School, University of Pennsylvania, USA and is the author of many international publications on ICT and marketing topics.
Alessandro Arbore is SDA Professor of Marketing at Bocconi University, Italy, and director of the Executive Master in Marketing and Sales (EMMS). He was previously a visiting scholar at the Wharton Business School, University of Pennsylvania, USA and is the author of many international publications on ICT and marketing topics.
Content
The Revolution in Competitive Games The Movement Game: Breaking Down Orthodoxies The Maneuvers of the Movement Game The Barriers to Change Defence Strategies in the Movement Game The Imitation Game Creating Barriers to Imitation The Position Game Offensive And Defensive Maneuvers In The Position Game The Final Frontier of Value