Competitive Strategies
Managing the Present, Imagining the Future
Published on 14. December 2012
Book
Hardback
XVI, 272 pages
978-1-137-49835-9 (ISBN)
Description
This book proposes a new framework to effectively manage both offensive and defensive marketing strategies. It reinterprets the competitive challenge as a circular journey, that is, an endless sequence of three competitive "seasons." The authors call them the games of movement, imitation, and position.
More details
Other editions
Additional editions
Book
11/2012
Palgrave Macmillan
€128.39
Shipment within 15-20 days
Book
11/2012
Palgrave Macmillan
€53.49
Shipment within 15-20 days
Content
The Revolution in Competitive Games The Movement Game: Breaking Down Orthodoxies The Maneuvers of the Movement Game The Barriers to Change Defence Strategies in the Movement Game The Imitation Game Creating Barriers to Imitation The Position Game Offensive And Defensive Maneuvers In The Position Game The Final Frontier of Value