Competitive Strategies
Managing the Present, Imagining the Future
1st Edition
Published on 30. November 2012
XVI, 272 pages
978-0-230-35458-6 (ISBN)
Description
This book proposes a new framework to effectively manage both offensive and defensive marketing strategies. It reinterprets the competitive challenge as a circular journey, that is, an endless sequence of three competitive "seasons." The authors call them the games of movement, imitation, and position.
More details
Series
Language
English
Place of publication
London
United Kingdom
Publishing group
Palgrave Macmillan UK
Target group
Professional and scholarly
Product notice
Reflowable
Illustrations
XVI, 272 p.
File size
9,85 MB
ISBN-13
978-0-230-35458-6 (9780230354586)
DOI
10.1057/9780230354586
Schweitzer Classification
Other editions
Additional editions
Book
11/2012
Palgrave Macmillan
€128.39
Shipment within 15-20 days
Book
11/2012
Palgrave Macmillan
€53.49
Shipment within 15-20 days
Persons
Enrico Valdani is Full Professor and Director of the Marketing Department at Bocconi University, Italy. He is former President of SIM, the Italian Marketing Society, co-founder of VVA consulting company and the author of many books on strategic marketing and international marketing issues.
Alessandro Arbore is SDA Professor of Marketing at Bocconi University, Italy, and director of the Executive Master in Marketing and Sales (EMMS). He was previously a visiting scholar at the Wharton Business School, University of Pennsylvania, USA and is the author of many international publications on ICT and marketing topics.
Alessandro Arbore is SDA Professor of Marketing at Bocconi University, Italy, and director of the Executive Master in Marketing and Sales (EMMS). He was previously a visiting scholar at the Wharton Business School, University of Pennsylvania, USA and is the author of many international publications on ICT and marketing topics.
Content
The Revolution in Competitive Games The Movement Game: Breaking Down Orthodoxies The Maneuvers of the Movement Game The Barriers to Change Defence Strategies in the Movement Game The Imitation Game Creating Barriers to Imitation The Position Game Offensive And Defensive Maneuvers In The Position Game The Final Frontier of Value
