Marketing Research
Measurement and Method
6th Edition
Published on 1. January 1993
Book
Hardback
936 pages
978-0-02-421932-9 (ISBN)
More details
Edition
6th Revised edition
Language
English
Place of publication
New Jersey
United States
Publishing group
Prentice Hall (a Pearson Education company)
Target group
College/higher education
Edition type
Revised edition
Dimensions
Height: 245 mm
Width: 190 mm
Weight
1558 gr
ISBN-13
978-0-02-421932-9 (9780024219329)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Other editions
Previous edition
Book
01/1990
5th Edition
Macmillan USA
€85.56
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