Marketing Research
Measurement and Method
Macmillan USA (Publisher)
5th Edition
Published on 1. January 1990
Book
Hardback
750 pages
978-0-02-421821-6 (ISBN)
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More details
Edition
5th edition
Language
English
Place of publication
New Jersey
United States
Publishing group
Prentice Hall (a Pearson Education company)
Target group
College/higher education
Professional and scholarly
Weight
700 gr
ISBN-13
978-0-02-421821-6 (9780024218216)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions
Book
01/1993
6th Edition
Macmillan USA
€52.13
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